LaunchNET Supports Marketing Business

Alexander M. Garrett , a Baldwin Wallace University alum, tapped into his passion for marketing to build a content creation firm that offers high-quality video production, branding, and Artificial Intelligence-generated content to help businesses grow by telling their unique stories through engaging content.

The Vision

Pano Marketing Solutions strives to create content that resonates with each client's target audience, working to make a lasting impact for businesses of all sizes and industries by offering engaging and personalized content. “Ultimately, it’s about helping our clients grow and thrive by telling their stories in the most impactful way possible.”

Getting Started

Noticing the positive impact that creative content can have on a business, Garrett used his marketing knowledge to start a venture that helps business owners shape their stories and promote their companies. “I was inspired to start Pano Marketing Solutions because I saw how many small businesses struggled to effectively communicate their message and build their brand through content.”

A Unique Approach to Marketing

Garrett created a unique approach to marketing that seamlessly integrates AI with traditional methods of content creation, offering clients high-end content at a fraction of the cost. While Pano Marketing Solutions specializes in AI-generated content, they treat each client and project with care, maintaining a hands-on and personalized approach through attention to detail and genuine passion for telling each business’s story. “We aim to revolutionize the way content is created, making it more accessible while maintaining the personalized, high-value approach that we’re known for.”

Overcoming Challenges

The transition to making AI the core of Garrett’s business came with some challenges as he had to restructure his business model and discover new ways of connecting with people through technology. “Staying ahead of the curve involved a lot of trial and error, and we had to navigate a steep learning curve to get to where we are today. While it's been challenging, I’m grateful for the journey, as AI continues to present both exciting challenges and opportunities.” Throughout these challenges, Garrett’s focus always stays on serving his clients. He works to constantly refine the company’s AI integration to ensure that Pano Marketing Solutions continues to deliver the high-value content that his clients signed up for.

A Person-Centered Approach to Computer-Made Content

“Our work at Pano Marketing Solutions isn’t just about creating content—it’s about doing good for the people we work with and supporting their journey. That’s what keeps me excited and inspired to push forward every day.” While Artificial Intelligence is at the core of Pano Marketing Solutions, Garrett stresses that his venture’s relationships with clients are real and authentic. “We prioritize building relationships with our clients and ensuring that every piece of content reflects their unique vision and goals.”?

Staying Inspired

From helping small businesses tell their stories to utilizing innovative AI solutions, Garrett is motivated by helping people grow and thrive. “What inspires me is the opportunity I have every day to create something meaningful and make a positive impact on others.”

The Rewards of Entrepreneurship?

Garrett notes that the most rewarding moment in his entrepreneurial journey was launching the AI component of Pano Marketing Solutions. “Seeing the impact it has had, especially for small businesses that wouldn’t typically have the budget for high-end content, has been incredibly fulfilling.” Despite the challenges, being able to help clients grow their businesses through marketing makes Garrett feel that all of his hard work is worth it.?

Looking Back on LaunchNET’s Support

Having founded Pano Marketing Solutions in 2014, Garrett reflects that LaunchNET has guided him every step of the way. “LaunchNET is the whole reason I’m where I am today. I still remember creating my first-ever business plan in the student Union with their help—I actually have that same business plan framed in my office to remind me of where I started and to always stick to my goals.”?

Want to learn more about Alexander Garrett and his venture? Visit the Pano Marketing Solutions website to check out available services!?

About LaunchNET

From ideation and planning to launch and growth, LaunchNET supports entrepreneurs at every stage with free and confidential venture coaching. Visit our site to sign up for a meeting and learn more about how LaunchNET can propel your entrepreneurial dreams forward within the BW community and beyond!