Launching Your Coaching Business Podcast: 5 Mistakes to Avoid

Launching a podcast is relatively simple.??

However, launching a podcast for your coaching business to build your reach, build your reputation as an influential Trusted Authority, and that enables you to build a community of your ideal customers - listeners that you can nurture into leads, well, that requires planning and a robust strategy.?

Just like starting a business.?

Starting a coaching business is relatively simple.?

But starting a coaching business that is profitable and scalable – well, that’s another matter altogether. It takes planning, the right steps, and the right strategy to get the results you want.?

It’s the same with your podcast.??

In this week's newsletter, I'm sharing the top 5 mistakes I made when starting my podcast so you can avoid them when launching your coaching business podcast.

Mistake #1: Assuming people would listen and want to hire us.

We know it can take multiple touch points for people to get to ‘know, like, and trust’ you.?

And there’s a difference between your audience building ‘know, like, and trust’ with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work with this person?’?

In fact, I would say that a majority of your audience is not really looking to buy, but rather to learn, to be inspired and/or empowered, and/or to find a solution to a problem they're facing. They’re not really in buying mode.?But there are some subtle things you can do, which I share in this tip:

Mistake #2: Comparing podcasting to mainstream radio.

My co-host and I assumed this too; however, we were wrong.?

In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010), many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.??

However, one of the things we didn’t realize was the incredible value of a smaller yet highly niched and highly engaged audience, and we were far better to monetize our own message before we monetized someone else's.?

I share more in the next tip:

Mistake #3: Believed sponsorship and advertising were how we were going to monetize our podcast.

Your podcast audience, especially if you are attracting a highly niched audience of your ideal clients who are listening to be educated and empowered, can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would typically find with radio.?

I share more in this tip:

Mistake #4: Focused on building a large audience vs a niched audience.?

Focusing on building a large audience is focusing on the wrong thing.?

Instead, you should be focusing on building a NICHED audience.??

A niched audience (of YOUR ideal clients) will generate much better results than a large audience who are not really interested (or even looking for) the solutions and support you provide.?

I share more in this tip:

Mistake #5: Don’t let your message get lost in the noise of your own podcast.

I eventually stopped production of my award-winning podcast because I made this mistake. Don't let this happen to you.

Next step: Want to ensure you have all the right pillars in place to build your visibility and your audience of ideal clients so you can begin nurturing listeners into leads from your first episode for your coaching business podcast? Take the Quiz

Here is a selection of podcast episodes from our leading Business, Marketing, and Leadership Podcasts as featured on the Ambitious Entrepreneur Podcast Network. Click, play, and enjoy!

Ambitious Entrepreneur Show: The 3 Keys to Hiring the Right People in Your Business with Anne Hill

Women In Leadership Podcast: Leading an Unconventional Life by Design with Jessie Liu

The Christian Entrepreneurs Podcast: A Story of the Miraculous Moves of God with Diana Abruzzi

Business Women Australia Podcast: Why Customer Experience is the New Differentiator with Marion Burchell

Interested in learning more about how you can go from 'Invisible to Influential Trusted Authority' with Annemarie’s help? Here’s a list of Annemarie’s VIP offerings, 90-Day Group Coaching Programs, Membership, Mini-Courses, and Summit recordings:

?6- and/or 12-month Invisible to Influential Trusted Authority VIP Acceleration Program:?

• Let’s Chat to see if you’re a good fit?or
• Access our Customer Relationship-Building Funnel Quiz?to experience what Annemarie and her team can build for you to help you go from Invisible to Influential Trusted Authority

Business Development (Group Coaching):

• Core Business Foundations 90-Day Immersive
• The Influence Alliance Membership for Coaches

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Podcast Launch (Group Coaching) & Podcast Host Interviewing Course:

• 90-Day Idea to Launch Your Thought Leader Podcast
• Interviewing With Purpose for Podcast Hosts

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Money Mindset Short Course & Summit Recordings:

• Breakthrough Your Money Dramas eCourse
• BEtheDifference Summit Recordings & Resources for Kingdom-driven Entrepreneurs, Truth Seekers & Rebels with a Cause

About Annemarie Cross

Dubbed ‘The Podcasting Queen,’ Annemarie Cross is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008. Her podcasts have been syndicated on both National and International Radio and listed among the top podcasts for Entrepreneurs and small businesses worldwide.?

Listed as one of the Top 20 Business Coaches in Melbourne - Australia, Annemarie works with consultants and coaches around the world helping them create distinguishable, uncopyable, and irresistible brands so they're seen as not just A choice – but THE choice with their ideal clients.?

Annemarie also helps her client’s setup a robust podcast strategy and client relationship nurturing funnel so they can build their reach, their reputation (as an Influential Trusted Authority), as well as build their revenue as they continue to nurture listeners into leads, enquiries, and ultimately, paying customers from their very first episode.?