Launching Prams for Good

We are delighted to announce our latest initiative - Prams for Good. Prams for Good is a collaborative initiative with the aim of matching families in need with pre-loved prams and pushchairs to enable them to get out and about with their babies and children.

We will be working with pushchair brand, Didofy and media partners MadeForMums, Dadsnet and Nursery Online to help families in need across the UK – and overseas.

Prams for Good aligns perfectly with our mission as a charity. Its aim is to take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent retailers, logistics companies and local charities to families in need across the UK and overseas.

How it works

The campaign will take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK – and overseas. In addition to direct collections, we are looking to work with independent retailers and pram brands across the UK, to create a nationwide hub of drop off and collection points for the pushchairs for ultimate redistribution to a local charity network.

How it helps

Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live. Worrying statistics, made worse by job losses in the past year due to the COVID-19 pandemic as well increasing numbers of refugees seeking asylum.

The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:

1. Help poverty-stricken families both in the UK and across the globe.

2. Improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.

3. Work towards a greener planet – so many prams are dumped, and we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.

Get involved

Whether you are a parent, an influencer, an independent retailer or a brand who can donate or help distribute pre-loved prams and pushchairs, we'd love to hear from you. Get in touch to find out more about us and help families in need.

Contact Prams For Good: [email protected]

Our ambition is to roll this out across the whole parenting industry – car seats, food, nursery furniture, feeding products – the needs for the families in need is endless, expensive – and growing. We’re aiming to sign up as many retailers and brands from across the industry as possible.