Launching a Podcast!

Hey hey hey!!

Last year, I wrote a series of articles on how to launch your own podcast. You can find the first one here. This year, I've decided to launch my own, on a shoe string.

I'm going to share with you each week for the next couple of weeks how I've done it, what I'm doing in the podcast, and what the next steps are - so you can see just how you can start producing your own too.

To that end, I've now officially launched MarketPulse: Pros & Pioneers...

It's aimed at sharing marketing advice, tips, trends and failures from two angles: One, from experienced and interesting marketeers who are in the thick of it, and DOING it right now.

The other angle, is from business owners just like you, who are doing their own marketing, and working through all the wins and losses from the other side of the desk.

The show's going to be quite short and punchy, 15 to 20 minutes maximum, and you can find it here, or on most podcast platforms like Spotify and Apple.

If you or anyone you know would make a great guest, reach out and email me at [email protected], I'd love to hear from you!

First up... ideating the show.

Like you, I'm honest.. I didn't have a clue what to do with the show.. I just knew I wanted to make something low effort, easy to do, and that got me closer to the audience I want to connect with, as well as helped me stay ahead of the curve in terms of my knowledge and experience with marketing.

So, I hit up our good buddy, chatGPT for some ideation. If you'd like to see the prompts I used, sign up for the email newsletter - I include all the prompts right there on every newsletter!

I gave a brief intro to the things I knew I wanted to include, audience and guests... and asked it for some ideas on features in the show that show us to be different and outside the box.... the list was actually really impressive.

Then, I told it which of those would be the ones I'd consider using, and asked it to come up with 15 names for the show.... but its' results were awful!

I asked it to refine the process with SEO in mind, and making the titles catchy, succinct, and emotive.... and one of the options it threw out was "MarketPulse: Pros & Pioneers".

Logo

You might not know yet, but chatGPT can now also come up with graphics and logo design, if you prompt it .... so I asked it for 4 ideas for the show title I liked.

All 4 were actually great, so I picked my favourite, downloaded it, and popped it in Canva to make it 1400x1400 pixels for show artwork.

Show Summary & Tagline

Lastly, I prompted chatGPT for a base description for the show, based on what I'd told it, and also a 'tagline' for the show. Make sure to refine your thinking as this process moves on - the more specific you can be, the better!

What Next?

So here we are, I've spent roughly an hour playing with chatGPT, and I have a concrete set of features, a show name, a logo, a summary for the show, and a tagline.... How easy is that?

Next week, I'll talk to you about hosting platforms, and getting a calendar link set up to make it reallllly simple to do.

Coming back for more?

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If you'd like to find out more about us, you can now access our swanky landing page at www.javelincontent.com !