Launching a loyalty program is always a good investment

Loyalty programs have been around for many decades. Previously in the form of paper client cards or savings cards, nowadays often online in a range of shapes and colours. There is a reason why companies worldwide, large or small and in all possible sectors, invest in a loyalty program: it is an investment that always pays off.

We have to be honest: launching a loyalty program is indeed an investment. It takes time and creativity to find out which reward system best suits your company and client base. And the development of a loyalty program is of course not for free. But: companies that launch a loyalty program in a well-thought-out manner are rewarded by their customers.

We list the most important advantages:

Higher sales numbers

Of existing customers, 66% spend more than planned because they like to get more benefits. And the loyalty program naturally also attracts new customers.

More loyal customers

A loyalty program makes 79% of customers feel more connected to your brand or company and this reduces the chance that they will go to the competition for their next purchase. Moreover, loyal customers also spend more.

Additional advertising

More than 7 in 10 consumers are more likely to recommend brands or companies to friends or family if they have a loyalty program. And word of mouth advertising leads to more loyal customers who – as mentioned earlier – spend more.

Extra push

About half of the doubting consumers can be convinced with a reward system. With a loyalty program you are certainly one step ahead of competitors who offer equivalent rates and services, but do not reward their regular customers.

Know your customers

With a loyalty program you collect valuable customer data. Who are your most loyal customers, what do they buy, what rewards are most appreciated? This way you can approach them in an even more targeted way with personalised promotions.

Also B2B

Do you not sell directly to consumers? A loyalty program can also boost sales in B2B. Reward your distributors and wholesalers when they meet their targets.

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So for those who wonder: why should I start a loyalty program? The answer is: why wouldn't you? If you are assisted by a partner with years of experience in setting up loyalty programs, things cannot go wrong.

Convinced? Do not hesitate to contact us, we can help you get started.