Launching and Growing a Successful Recruitment Business

A warm thank you to everyone who chose to subscribe to this newsletter these last couple of weeks. Your enthusiasm has been overwhelming – and now the big day is here!

My book "How To Launch a Staffing Agency" has just launched on Kindle and I have high hopes for how it’ll help people to thrive in our wonderful industry. Today you can get a copy at the special launch price of just $0.99 by going to the relevant Amazon link:

?? Get the Kindle edition on Amazon US

?? Get the Kindle edition on Amazon UK

?? Get the Kindle edition on Amazon Canada

Some quick lessons you can take from the book

If somebody had told me a year ago that I would be writing a book about succeeding in the staffing industry, I would have told them they were insane!

But with all the changes in the market, I decided this was a much-needed resource and had the potential to be life-changing. So by February, I had started working with an editor to get the ball rolling – and the rest is history!

Here are some ideas you can ponder on – and perhaps you’ll recognize some of these challenges and issues from your own recruitment business?

?? When entrepreneurs start their staffing agency, they soon come to the realization that they have not launched or grown their business as they initially envisaged.

Instead, they are just making a few placements from home and are running into trouble securing new high-fee-paying clients.

While it’s true that they may be keeping all the profits, they aren’t really growing their business, not in any meaningful way. They are stuck on the feast or famine hamster wheel and not creating a sustainable repeatable business model.

?? I start my book by discussing the behind-the-scenes stuff that nobody tends to speak about. Things like the importance of your company name or how to best structure your business will have long-term ramifications for your success. If you’ve never owned a staffing agency, how do you know where to even begin? Plus, it’s so important to get guidance on what it costs to start and run a profitable business.

?? The real question I’d encourage you to ask yourself though is whether you are actually an entrepreneur and have what it takes to succeed?

Are you actually cut from the entrepreneur’s cloth or is being an Intrapreneur your real forte? You might be the Ying to somebody else’s entrepreneurial Yang. How do you recognize the difference in yourself?

Do you have your eyes open to the sacrifices that await you in this unknown but exciting journey?

?? I also dedicate a whole chapter to protecting your dreams. Well-meaning friends and family members will question your intentions as you are already on a “safe career path” with a comfortable pay check, and the risk is too big. The absolute truth is you need to protect your dreams!

While the book is written for those looking to start their own entrepreneurial journey, I have structured it to be of value to those who are eager to adhere to profitable systems and processes that create a passive client and candidate pipeline, allowing you to achieve your personal income goals.

Each chapter includes a practical coaching tip and a 90-day downloadable blueprint to help you achieve your goals.

?? You’ll see I focus on sustainable, repeatable business models in one of the key chapters. It’s essential that you figure out processes and systems that will be the building blocks for making you a success in the recruitment industry. Have you done this already?

?? Are you putting the resource you ought to into social media – and your own personal branding and company presence? Particularly after the pandemic we have all faced, we’ve noticed that social media is a much more reliable tool than we ever thought it would be. A solid online presence will make you stand out from all the noise. Getting noticed is critical, both during your start-up phase and as you seek to grow!

?? It’s crucial to understand the core client-candidate motivators that impact every aspect of the recruitment game. Managing the recruiting process and post-care are essential for profitable repeat and referral business (from both candidates and clients).

For example, without a strategic post-care plan, you are at risk of replacements and avoidable relationship damage. Have you implemented a bullet-proof approach in your business?

Final thoughts and words of thanks – PLUS, what would you like me to cover next?

Having run a successful recruitment business for many years – and then launched Elite Global Recruiters 2 years ago, I have worked with and coached recruiters from around the world. The challenges they face in their various markets have significantly impacted my thinking and the lessons I share.

This book has been written based on my mistakes, the mistakes of others, and the mistakes that could still be made. It is a practical how-to guide for accelerating your performance in the recruitment game.

But I’d like to make sure that this newsletter helps address your challenges and the decisions you need to take in your business. So which idea here resonates the most with you – and what aspect of growing a recruitment business would you like to see covered? Do let me know in the comments or via a private message – and your input will help shape the direction this newsletter takes over the coming editions. Thanks everyone!

And lastly, I must say a special thank you for the tremendous support and guidance that Janelle Bieler , Stacy Raske , Tracey Both , and Mark Coetzee have provided me. Thank you all!