Launch your Wine & Spirit Brand Successfully

5 SOLID TIPS TO ATTRACT DISTRIBUTORS AND SUCCESSFULLY LAUNCH YOUR BRAND:

1. LABEL YOUR BOTTLE

While creating your wine or spirits label there are two most important questions that you must ask yourself! First, when you visit a supermarket or a liquor store what type of alcohol bottles do you get most attracted to and why? And the second question must be, how is your brand different from the other companies in the same category? The best way to build a powerful brand is to conduct a detailed research about your target customer. What are their preferences, how and when your product will consume, and how your brand is unique from your competitors? The critical aspect that will determine whether or not a distributor would choose to market your brand is good branding and efficient visual communication.

2. CREATE AN INTERESTING BRAND STORY

Distributors are looking for brands that cater to certain groups. Young moms who enjoy making drinks at home with friends, a chef who is enthusiastic about food pairings, or an adventurous millennial who wants to drink wine during camping or boating are all possibilities. The more explicit you can be about your target consumer and how you envision your brand fitting into their lifestyle, the more likely a distributor would agree to promote your wine and spirits brand.?

3. DEVELOP HELPFUL SALES MATERIALS

Distributors appreciate dealing with suppliers who help them do their jobs more efficiently. Supplying them with the tools they require to make sales is one of the easiest methods to do this. Simple, appealing sales sheets, hang tags and neckers containing recipes, and other types of POS materials are all part of sales materials. If the distributors like the materials the win or spirits brand has supplied them, they'll be eager to tell their buyers about it.

4. DEVELOP INCENTIVE PROGRAMS

When your distributor realizes the advantages of working with you, they will start trusting your brand more and choose you as they know you're serious about your brand and have the potential of earn in profit.

5. GIVE IMPORTANCE TO AWARDS

When you win awards, it will help your brand to gain recognition as you can incorporate them into your sales materials, such as bottle stickers, hang tags, and neckers, as well as POS materials and packaging. Make sure retailers and customers are aware if you've received a high point rating from a renowned event or media outlet!

You can connect with distributors of your choice and register your wine or spirit brands in the USA Trade Tasting, which will be held on the 17th and 18th of October in Chicago. USA Trade Tasting is brought to you by Beverage Trade Network, which is one of the growing platforms that is dedicated to connecting the beverage industry globally. Here you can meet distributors, importers, retailers, and suppliers under one roof. The event is designed to help participants learn, sell, and increase their network so that they can increase the popularity of their wine or spirit brands.

WHEN

Tuesday, October 17-18, 2023

Conference: 11:00 AM - 7:00 PM CDT

Expo Floor 1:00 PM – 7:00 PM CDT

WHERE

Morgan MFG

401 N Morgan St Suite #204A,

Chicago IL 60642

United States

CONFERENCE REGISTRATION | VISITOR REGISTRATION