Launch Your Website Like a Pro: Top Tips for a Successful Launch

Do you have a new website that you love but somehow nothing is happening? It happens more often than you think!

Today, I want to teach you how to create a launch plan for your new website, so it actually gets the attention it deserves.?

Your plan doesn’t have to be complicated to make an impact but it does need to take three key considerations into account:?

• Messaging
• Marketing channels?
• Timeline

Let's look at each of these in more detail:

1. Define Your Website Launch Message

First and foremost, your message matters — especially if you’re relaunching an existing website. If your new website solves a problem or does something new, don’t just tell your audience that you relaunched your website.

Instead, celebrate your wins and what it means for your customers by sharing what you did, how you did it and, most importantly, how it benefits them. This creates a great reason for your audience to come and see what’s new and to re-engage with your business.

2. Consider Your Website Launch Channels

Once you know what you want to say, consider how you will say it. Social media and email are a must but don’t just post on launch day and consider the job done.

Here are just a few ideas to get you started:

• Lean on your network and consider offering an incentive to people to help spread the word
• If you have a team, encourage them to share the news on their LinkedIn or other personal social media channels, and make it easy by drafting sample copy or creating a shareable graphic
• If you work with influencers or other partners, coordinate a campaign to help build buzz around the new website launch
• Create a special offer for your customers to entice them to make a purchase on launch day
• Offer your followers early access to your new site to create a sense of urgency
• Get personal and share a video message with your followers explaining why you’re so excited to be launching your new website

This is the time to take advantage of every marketing channel you’ve got, so get creative and do everything you can to get people to your new site.

3. Plan Your Website Launch Timeline

Beginning with your target launch date, work backwards to figure out what you need to do and when.

While it might be tempting to keep things hush hush until the big reveal, a pre-launch campaign can help to drum up excitement so you can really make a splash on launch day. Go behind the scenes, give a sneak peek of the website with screenshots, mockups, team photos during a meeting or even a video snippet. You can also consider running a promotion to drive email subscriptions ahead of launch day.

A great pre-campaign will enable you to make a big splash when the big day arrives!

Final Thought: This is just the beginning!

Make sure you have a marketing plan to continue to promote your website and keep up the momentum!

Need more inspiration? For lots of examples to get those creative juices flowing, see the full article here on my blog.

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Want help with your marketing? Get in touch with me here on LinkedIn, send me an email at [email protected] or head to www.the-emms.com to schedule a consultation!

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Full length article originally published at https://www.the-emms.com/blog/top-tips-for-a-successful-website-launch?on 4 April 2023.