Launch Your Business With Customer-Focused Marketing

Recent research has revealed that consumers with a strong attachment to a particular brand or product deliver a 24% premium over average consumers—both in revenue and profitability. With such benefits, it's now clear why most marketers and brands include customer-focused marketing as a necessity. There are numerous benefits that businesses can reap from implementing an ideal customer-focused strategy on their to-do lists. Understanding why it's vital for businesses will help you develop a unique strategy to win more prospects and customers over time.

What's Customer- Focused Marketing?

A customer-focused strategy puts consumers in the middle of each decision you make for your business. It can help you build a mutually meaningful relationship with customers and prospects. The process involves understanding your customers' specific wants and needs to steer an appropriate marketing approach that suits your e-commerce business needs. Several essential customer-oriented marketing strategies can help you build a truly engaging experience to increase productivity and revenue through your campaigns.

1. Awareness: How do you reach your customers?

To acquire new prospects and customers, establish a social media strategy based on sponsored content and paid ads on Twitter, Facebook, and other online platforms. Also, ensure to establish direct mail and SMS marketing to re-engage your previous and most recent customers.

You can also interview several of your existing top customers to determine the specifics they often consider before they choose to continue seeking more from your business. Your main marketing plans should focus on these initiatives to attract new customers and further delight existing ones.

2. Consideration: Can they find answers?

It's imperative to regularly place yourself in the shoes of your target customers and prospects. If your target audience is in the first stage (awareness stage), ensure your ad types, calls to action, content, and messaging communications tell about their limited exposure, experience and knowledge.

Before you launch any campaigns, it's paramount for you to make sure they meet some criteria that cover what you need them to do. The results you desire or expect from your campaigns should all make sense to your customers and prospects.

3. Purchase: Do leads become customers?

Before you train your sales team on how to convert leads to customers, ensure that the members can answer these questions:

• What are leads?
• What are sales qualified leads?
• What are marketing qualified leads?
• What are opportunities?

It'll be easier for them to create qualified leads through their campaigns to convert into real customers for your brand or product if they can answer. Creating the most qualified leads will require your sales team to understand customers' and prospects' desires, needs, and wants.

Ensure your sales team knows the number of leads they need to generate, whether monthly, weekly or daily, to meet their sales goals. Also, ensure that your team targets a specific market segment in its lead acquisition.

4. Advocacy: Do they become loyal?

Despite how long you have been engaging with customers or prospects, ensure to act as if you're still looking to win them long-term. Your sales team will determine how customers and potential buyers feel about your company, product, and brand. Ensure that the team works alongside your other departments to prioritize customer delight.

The end goal of any marketing campaign is to make customers loyal to your brand or product. To be sure you're doing the right thing towards making them even more loyal, go through your methodologies to see if they have influenced customers' expectations and habits in recent days. If customers feel they are getting good treatment from your team, their numbers will rise considerably, and most of them will likely become loyal clients you can depend upon for decades to come.

Even when you're trying to attract more potential customers, never forget the loyal clients you already have in your business. Use research, interviews, great old-fashioned conversations, and other strategies to understand your clients further and then look for ways to bring them even closer to your business.

I've got a lot of tips and tricks on how to create customer-focused marketing that I can share with you in my Take Charge Tuesday workshop this evening.

At 6pm EST tonight [Tuesday, March 8, 2022] I have a workshop where we're going to learn all about how to create customer-focused marketing.

It's a free workshop and I'd love to see you there. This workshop is brought to you by the Grow with Google Digital Coach program and you can register for it right here: https://prm.rslts.co/7Vva

---

Become a member of the Take Charge Tuesday Community! We're a community of small business owners who won't take NO for an answer and who expect RESULTS from our marketing efforts, not just fame [cause fame doesn't feed the kids and pay the bills].

Click here to join us and get a Take Charge Tuesday recap in your inbox each week:?https://prm.rslts.co/take-charge-tuesday