????????????New eBook Series on Buyer Momentum; Plus, Revenue Leaders Talk People-Based Processes and Strategic CSM
I am very pleased to announce the release of our new eBook series on key drivers of Buyer Momentum within the specific markets we serve.???
Winalytics has always brought an external, third-party expertise to help our clients sharpen their market positioning and ability to personalize value to their buyers and customers.
This expertise has been based on on-going client work and informal market surveys. Starting in March, we began to formalize these market surveys through a review of relevant market research and end customer interviews.
Our first eBooks will focus on the learning markets for companies selling into K12, higher education, and corporate learning.
We will then continue with other areas of expertise including HR Tech & Services, Industrial Automation, and Hospitals & Healthcare.
You can follow and share your thoughts on this eBook series on LinkedIn.
Revenue Leaders
Successful ABM is a “People-Based Process” with Zora Senat, CCO at Verisk Marketing Services?
An account-based marketing strategy (ABM) is a “people-based process.” You have to ensure your whole internal field team is educated first before you can effectively educate buyers. That’s how Zora Senat, Chief Commercial Officer at Verisk Marketing Solutions (VMS), is approaching her company’s ABM strategy. VMS provides consumer intelligence to CMOs and marketing teams in the global insurance marketplace.?
A Strategic CSM is Like a Conductor with Leslie Ortego, VP of CS, SchoolStatus
Customer success teams are in an ideal position to orchestrate expansion sales. And, staying anchored on customer value makes expansions a role-aligned activity. “Our first focus always is providing value to our customers,” says Leslie Ortego, VP of Customer Success at SchoolStatus. “Sometimes that means we are in a ‘sales’ role as we look for new, mutually beneficial ways to deepen our relationship with the customer.”
?Featured Posts
Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
by Kevin Holland
You have probably heard of a Total Addressable Market (TAM), but how about the less commonly discussed Total Reachable Market (TRM)? It’s an important concept that will have big implications on how GTM teams ‘do more with less’ in this economic cycle that requires tough choices.
领英推荐
I Love Latin America
by Brent Keltner
I am back in Latin America with my family. It is a place I love. It is a place of so many formative experiences stretching back several decades. It was in Latin America that I learned what it meant to be the “other.”
Featured Podcast
Interview with Brent Keltner, Founder & President of Winalytics LLC- Perky Collar Radio Show- Hosted by David M. Frankel
So you have an idea. What is your Go To Market Strategy? Today's guest, Brent Keltner, Founder & President of Winalytics LLC, built a company to help business owners go to market with a plan for success. If you are a business owner or considering starting a business, this is a must-listen-to interview. Brent drops so many gems that you can not miss, including his top 5 tips. To name a few, 1. Get Out There- Go Wide- Look for Patterns 2. Identify- Who is my ideal customer? 3. Build a repeatable process and more.....
What are your best practices?
Best Regards,
Brent
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Brent Keltner
President, Winalytics LLC
Call me: (978)500-0934
www.winalytics.com
The Myth Slayer?? Transformational Coach for Attorneys ?? 2x TEDx Speaker ?? Ignite Rebirth, Inspiration, & Impact ?? I Want Your Future to Be EPIC!
1 年I know some people who might find this e-book series interesting. Thank you for sharing info about it, Brent Keltner .
So exciting to hear of the eBook series! What a great way to share these important and helpful tips and conversations with leaders who have valuable insights to share with our network. Keep up the great work!
Corporate | Higher Education | K-12 | Fractional Sales Director- Working with CEO's/Presidents, Vice President of Sales, COO's to run prospecting, qualification, pipeline & end to end sales.
1 年congrats, great series!
Girl Dad | Husband | GTM Leader
1 年great work and awesome contributors
President, Winalytics | Author, The Revenue Acceleration Playbook
1 年Thank you Zora Senat, Leslie Ortego, and David Frankel for the great conversations!