Launch-o-phobia

This is #vulnerability time.

I'm scared to death to publicly launch the business I'm working at.

Not because I think the software it's based on will not work – I know it won't, all software products have bugs, especially at first. ?????♂?

But for some reason I'm not scared of that. It will do well enough out of the box and for the finer details, I'll work through them as needed. ????

So it's not about the product. I do actually believe it's pretty amazing, but I guess I'm a bit biased and I'm diverging from the topic.

It may sound crazy, but the problem is:

I'm scared it will have SUCCESS.

“What the heck?” you might think.

“Aren't you doing this TO HAVE SUCCESS?”

OF COURSE YES.

And yet I'm here, freaking out because I DON'T KNOW how this will change my life, my family relationships, my daily routines.

Not knowing is SCARY.

I'm also scared by the responsibility it will bring with having customer with long-term expectations and employees and partners counting on my business for at least part of their income.

Responsibility is SCARY.

And, last but not least, I'm almost paralyzed by the fact I have an historical tendency of starting a lot of things without finishing them. My track record shouts "You're not a closer".

Your past failures, and the idea that they may replay, are INCREDIBLY SCARY.

BUT.

Being aware of all this makes me all the more motivated. This is not going to stop me. Not this time.

Game's on. And it's me against me. It's what I want to become and what I want to achieve against what I've been so far and what others may think of me.

And here I'm am writing about it because I want to have no excuse. Now the world knows I'm going to launch*, there's is no way I'm going to fail and face the shame of not doing it.

To be totally honest, I've had to jump into a coaching program (which I might write about later on) to unstuck myself and get rid of the garbage between my ears. And this is one of my first exercises.

So this is just the beginning.

But it will be the beginning of something big.

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* Actually, I'm launching locally in Italy for the first few projects. So you might have to wait a little for the international launch. But stay strong and stay tuned. It will come soon.