Launch Of New Apartment Sales During Lockdown
Home marketing and reservations here at our Canonmills Garden development in Edinburgh are continuing apace despite this unprecedented sales environment imposed by the coronavirus lockdown.
Once lockdown had settled in, we decided on a combination of new digital marketing initiatives, smart technology and the human touch via our dedicated sales and marketing team - Christie Turner and Izzy Bastiani are now providing this important ‘human touch’ behind the technology.
As we head into June, we have a total of 82 sales and reservations confirmed out of the 135 apartments still available for private sale. I was so pleased we managed to stick to our targets and this month sees the much-anticipated release of the Sophora homes’ phase of the development.
The Launch of Sophora
Sophora is a superb collection of two and three-bedroom luxury apartments with views towards Edinburgh Castle and into a courtyard garden. The mix of apartments we have remaining all benefit from southern and northern aspects and prices range from £335,000 to £425,000.
The specification of the Sophora apartments and across Canonmills Garden is amongst the highest in Scotland, with premium Kitchens International kitchens and Victor Paris bathrooms throughout. Generous internal proportions and access to private gardens or balconies mean that savvy buyers are getting tremendous value for money in a much sought-after corner of the city, close to the vibrant Stockbridge area.
You can also visit our brand new Sophora apartment Virtual Show Home walk through tour by clicking HERE
We also know from buyer feedback that garden living has never been more attractive right now, so we are delighted to offer across the development, private gardens, an abundance of green communal space as well as private balconies and terraces.
In addition, Sophora and the Canonmills Garden development is right next to the Waters of Leith, a beautiful winding river that travels through the centre of Edinburgh and offers leafy peaceful walks on every purchasers’ doorstep.
As an independent, niche developer, we have been given the freedom to react quickly to current circumstances and create a unique proposition which reflects the challenges of our times.
We are now looking forward to the opening of our real-life show home and marketing suite, which is still on course to be launched in the summer.
To find out more please visit our website: www.canonmillsgarden.com
Partner at DLA Piper Scotland LLP
4 年Excellent article and a great team
Executive Director- CBRE UK
4 年What a great development- those penthouses looks amazing!
Digiology Marketing & Streamline Ai
4 年Thanks for this information. Really liked the VR Tour of the show home...