Launch Liftoff Newsletter
David Daniels
Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
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What is the Role of the PMO in a Product Launch?
The mission of a #PMO is to standardize processes throughout an organization to ensure optimum execution and maintain high-quality standards, particularly for cross-functional initiatives. One area where the PMO can have a considerable impact is standardizing the process for launching products.
A pattern I've seen repeated by PMOs when standardizing a product #launch process is to interview every functional area impacted by a product launch. They then use the information gathered to build a product launch project template, a sort of master plan. The master plan is accepted and goes into production, and with the first product launch, it begins to lose traction. Why?
It's a perfectly sane and logical approach. We'll determine what people need in order to support a product launch, document it, and organize the information into a project plan. It should work every time, but it doesn't. Let's look at some reasons why.
Read more - https://link.brainkraft.com/PMO
Featured Tool: Action-Issue-Decision Tracker
Use the BrainKraft Action-Issue-Decision Tracker worksheet to track launch team progress. Actions track action items assigned. Issues track the problems that need to be fixed. And Decisions track things that were decided so they don't get forgotten. It's a really simple but powerful way to keep track of things.?
Get a copy - https://link.brainkraft.com/tools
Join us for the weekly Launch Liftoff with Dave Daniels
A free, weekly 45-minute session covering a launch topic and plenty of time for Q&A. Get solutions to your launch challenges.
领英推荐
October 18 -- 10 AM Central
Learn how to use the Readiness Capabilities Canvas to identify core capabilities needed to support your next product launch. Dave will take a step-by-step guided tour of the canvas and take your questions afterward.
RSVP - https://rb.gy/nmvyg
October 25 -- 10 AM Central
Learn how the Go-to-Market Roadmap helps you track the big picture of cross-functional go-to-market planning. A lack of resource visibility is a common product launch problem. Last-minute demands for already committed resources is common. See how the Go-to-Market Roadmap can help you plan your GTM efforts and build credibility with stakeholders.
Member Special - Launch Accelerator Program
We have a limited-time, members-only special for the Product Launch Accelerator | On-Demand Program for only $149 (a $295 value)
Learn how to rock your next product launch with the BrainKraft Product Launch System. Membership is free.
Use code 149launch at checkout
Join now - https://rb.gy/5hgqp