The Launch of IronUp

Today, I'm proud to announce, along with my partner Sam Giffin, the launch of IronUp.

After an initial BETA/private access launch in 2020, we have just exited BETA and are now publicly available.

View our press release here.

For the team at IronUp, this is more than just a product - it's a mission. We are deeply passionate about fixing the rented fleet management problem.

The IronUp Mission

We’ve been in construction tech for nearly a decade (before there was even such a thing as “construction tech”).

During that time, we’ve created solutions for equipment owners, operators and renters, helping them make better decisions – understanding the true cost of equipment, the value of equipment and more. Along the way, we helped thousands of contractors.

At the same time, we noticed a major shift in how contractors utilize equipment – the shift from owned asset utilization to rented asset utilization.

For owned equipment fleets, contractors have a nearly unlimited number of choices to manage maintenance, operations, dispatch and more.

But when it comes to their rented assets (the “rented fleet”), amazingly, they’re reliant on excel or, way too often, written paper.

As we write this, the American rental industry has just surpassed $50 billion in sales. An industry so large, a contractor need so important (millions often spent per year for a medium-size contractor), that something must be done.

That’s why IronUp was born. We are here to help contractors manage their rented fleet like their owned fleet; to proudly professionalize one of the last great unmanaged construction processes.

Although early in our journey, our mission is none other than to make “rented fleet software” a standard part of every contracting, equipment-renting organization.