LatinX and Black Twitter explained.
Hispanic vs Latino vs Latinx - What's the difference?
Not all amigos are the same, and neither are all compadres! 'Hispanic,' 'Latino,' and 'Latinx' are not entirely interchangeable. Here's a breakdown on the differences and cultural fluencies marketers should be aware of.
XPA Rum + Riddim Playlist
Scrolling through LinkedIn can be exhausting. Let our playlist help you procrastinate with purpose.
Black Twitter is the Internet's Coolest Block Party
From memes to movements, Black Twitter dominates the conversation.
During a recent meeting, I said that “Black Twitter is the Internet’s coolest block party”. When someone on the call asked where to find it, I realized that to those unfamiliar with it, Black Twitter may appear as a distant and enigmatic world with its own unique language, customs, and social norms. Essentially, Black Twitter is a subculture of Twitter where the denizens of the African Diaspora come together to exchange ideas, share experiences, and shape public opinion. This virtual community is an unfiltered space where Black voices are amplified and where groundbreaking cultural movements are born.
So, to answer the question, Black Twitter is not a website or an app. To engage with Black Twitter, you just need to…engage with black folks…on Twitter. And for some, like the person on the call, I realize that is hard, because they are not…friends with any…black folks period.
Black Twitter is a cultural mirror that reflects the joys and struggles of black culture with unflinching honesty. It is a place where the language of the streets meets the language of the academy and sparks real-world change. Black Twitter dialogue often includes clever wordplay, witty comebacks, hilarious memes, and thought-provoking commentary related to Black culture, current events, or social issues. With the stroke of a hashtag, the collective voice of Black Twitter has ignited movements, shaped public opinion, and transformed culture. Some examples of hashtags that have trended on Black Twitter include #BlackGirlMagic, #OscarsSoWhite, #SayHerName, and #MuteRKelly.
As Black Twitter's influence grows, so does the attention of brands and advertisers. But be warned - Black Twitter can smell a fake from a mile away. So, brands need to come correct and show respect for the culture, history, and experiences of the Black community.