The Latin American market is increasingly popular among mobile app developers

The region's economy has undergone significant changes in recent years, leading to the emergence of major players with a focus on LATAM. According to Mordor Intelligence, the Latin American e-commerce market is the global leader in growth, projected to increase by 19% between 2022 and 2027.

Brazil, Mexico, and Argentina have experienced the highest percentage of e-commerce growth in Latin America. According to the We Are Social and Hootsuite report, the e-commerce industry in these countries continues to grow, with a 21-27% increase in 2023.

It is worth noting the positive outlook for e-commerce.

iOS is increasingly in the spotlight for app marketers. Even with the decline in total AdSpend, the number of iOS installations remains stable. Brazil tops the list of countries with the highest number of app downloads during the peak shopping season. A 65% increase in marketing budget is expected this year.

The development of mobile apps relative to desktop PCs should also be mentioned, as sales via smartphones have surpassed those via stationary computers. There is no doubt that this trend will increase in the future.

This will undoubtedly encourage the localisation of top mobile applications for the Latin American market. Naturally, any mobile app requires promotion. Our performance marketing agency, with years of experience in the mobile market, will be pleased to assist you in achieving this goal.