The latest updates from Strive x Radius

Welcome to the Strive x Radius monthly newsletter, where we offer our take on the latest topical research & insights news, we give you a glimpse into some of the work we have been carrying out and keep you up to date with all that is going on at Strive x Radius headquarters.

New starters join our team

A big welcome to our newest team members! We’re excited to bring such a diverse range of backgrounds and experiences on board. You can view the full team at Strive x Radius headquarters here

New branding for 2025

One year on from our merger with Radius and we're beginning to incorporate the Radius name and brand colours more prominently in our Strive branding. We hope you like our new logo and colour palate! If you'd like to know more about the combined Strive x Radius offer please email us at [email protected]

Consuming Cuteness

Our talented designer Yoojin Park shares her thoughts on the viral Jellycat 'Fish and Chip Shop' and how and why we enjoy consuming cuteness.

On a recent trip to Selfridges with my sister, we visited the Jellycat fish & chips store. For those who might not be aware, Jellycat is a brand of cuddly toys, and in addition to the standard designs of animals, they have toys modelled after food and other objects. In certain cities they hold pop-up events; in London they have the fish & chip shop, in New York they have a diner, and in Paris a patisserie. And instead of food they sell adorable soft recreations, with staff handling cuddly “fried” fish with tongs and wrapping them in newspaper to be passed to delighted shoppers.

Selfridges was mostly quite empty, except around the Jellycats. And despite being soft toys it was mostly adults buying them.

Jellycats aren’t the only cute craze to have taken off with adults. Another example is Skullpanda, a Chinese brand with an aesthetic that blends cuteness with an edgy vibe to attract young consumers. And it’s working, with the company generating an increase of 90% year-on-year for 2024. Often sold in blind boxes – meaning you don’t know what you’re going to get – unboxing videos became very popular on Chinese social media. Read more

For more on what Strive x Radius do, visit our website https://www.striveinsight.com/ or get in touch by sending us a DM or emailing us at [email protected]