These are the latest updates from Harmelin Media.
Harmelin Media
Harmelin Media specializes in strategic media solutions while helping clients navigate an ever-changing media landscape.
Elevating Advertising’s Role in Business Growth: 2024 ANA Measurement & Analytics Conference Wrap-up
By: Brad Bernard
The 2024 ANA Measurement and Analytics Conference in Chicago explored how advertising directly impacts business growth. Industry leaders delved into the latest methodologies for enhancing and measuring campaign performance. Topics ranged from inclusive representation to mastering the complexities of retail media, offering clear takeaways for marketers and agencies alike. Read More
2024 Newtopia Now Event Recap
By: Elena Legg
In late August, I attended the Newtoptia Now natural products expo in Denver, Colorado, where industry professionals from across the CPG and Retail landscape met to sample and learn about new products ready to hit the shelves. This was the first year of the event (after sunsetting the Natural Product Expo East) and featured the new Glow Salon. The Glow Salon was the destination for conscious beauty and wellness. Glow revealed the future of conscious beauty with products that make us feel great inside and out. Featured brands included Pacha Soap Co, The American Boxer Inc., VegaJelly, The Bubble Factory, Sun Chlorella, Hempress Hygienics, and many more. Read More
2024 IAB Connected Commerce Summit: Enhancing Advertising Measurement
By: Elias Schulkin
In today’s rapidly evolving advertising landscape, effective measurement is crucial for brands seeking to understand consumer behavior and optimal go-to-market strategies. As brands navigate the complexities of multi-channel ad campaigns, the need for improved measurement practices is becoming increasingly apparent. The IAB Connected Commerce Summit emphasized enhanced advertising measurement during their two-day conference, as we heard from industry experts, executives, and brands about some of their core obstacles heading into 2025. This post explores insights from recent discussions on the challenges and innovations in advertising measurement, emphasizing the core theme of enhancing measurement across various platforms. Read More
2024 ANA Masters of Advertising – Setting the Agenda
By: Bea Leung & Heather Widdop
The 2024 ANA Masters of Marketing Conference was an invitation to be part of the transformation shaping the future of our industry. This year’s conference theme,?Setting The Agenda,?challenged us to redefine the collaborative, impactful, and continuous engagement that shapes the entire marketing ecosystem. Through presentations by leading marketers and CMOs, the event offered invaluable insights into how we, as marketers, can connect more deeply with consumers, leverage cutting-edge tools like AI, and foster a more inclusive industry. Read More