These are the latest updates from Harmelin Media.
Harmelin Media
Harmelin Media specializes in strategic media solutions while helping clients navigate an ever-changing media landscape.
#RICE24: Don’t Forget the Importance of Consumer Connection
By: Brooke Reynolds
The 2024 Retail Innovation Conference amp; Expo in Chicago was a transformative experience for everyone in attendance, myself included. From June 4–6, I had the opportunity to immerse myself in the dynamic world of retail alongside industry insiders, top brands, local retailers, and leading executives. Attendees engaged in a dynamic and immersive experience which included a store tour, networking opportunities, and informative workshops that provided a comprehensive view of the latest trends and technologies. Read More
Enhancing Media Strategy with Affiliate Marketing
By: Brooke Fullman & Alyssa Marinello
The Influencer Marketing Team recently participated in iPX2024 in New York, a premier event for stakeholders in the affiliate marketing economy. This conference provided a central platform for discussing emerging industry trends and exchanging innovative business growth ideas. A key topic of this conference included leveraging affiliate marketing in cross-channel integrations, creating a unified and consistent brand message and tracking those efforts in the modern marketing landscape. Read More
Thirty Years Later, Still Roaring
By: Scott Davis
In the fall of 1994, I wrote?this article?for the Harmelin Media Report– a tongue-in-cheek look at my newfound power in entering the coveted Adults 25-to-54 demographic group. (Editor’s note – the Harmelin Media Report was our original agency blog, but being innovative groundbreakers, we delivered it exclusively through the US Postal Service.) Somehow, 30 years have passed, and as I write this I am very shortly going to exit that same demographic that I couldn’t wait to join. It seems like a good time to take stock – of both myself, and the industry around me. Read More
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Harmelin Checks into Destinations International’s 2024 Annual Convention
By: Monica Crane
From July 16-18, I had the incredible opportunity to attend the Destinations International Annual Conference in the vibrant city of Tampa. Nearly 2,000 travel industry professionals, predominantly from Destination Marketing Organizations (DMOs) representing 30 countries and territories, gathered to create a dynamic environment ripe for learning, networking, and inspiration. Read More
2024 IAB Video Leadership Summit
By: Janine Cross
In mid-July, industry leaders convened at The IAB Video Leadership Summit in Asbury Park, New Jersey. The event focused on shaping the future of video advertising, with an emphasis on connected TV (CTV), digital video, and setting the industry agenda for 2025. This summit wasn’t just about presentations; it was an active dialogue, empowering both the Buy and Sell sides to advocate for their needs and tackle upcoming challenges head-on. Read More
29th Annual Harmelin Media Report: The 2024-25 Season
By: Harmelin Media
Today’s TV is a social and cultural touchstone, providing common ground for conversation and shared experiences. Watching popular shows or events can connect us with others, from recapping ‘Love Island’ with friends to engaging in the broader cultural conversation around the 2024 Presidential election coverage. Whether we’re laughing at a comedy, predicting plot twists in a drama, or cheering for a team in a sporting event, TV creates lasting memories and offers diverse content to suit various interests and moods, allowing us to escape daily life and immerse ourselves in different worlds and stories. Read More