These are the latest updates from Harmelin Media.
Harmelin Media
Harmelin Media specializes in strategic media solutions while helping clients navigate an ever-changing media landscape.
MediaPost's 2024 TV & Video Insider Summit
By: Joyclyn Faust
Joyclyn Faust, Vice President of Harmelin Media's Local Broadcast, had the pleasure of attending and speaking at MediaPost's Spring 2024 TV & Video Insider Summit, which took place in Scottsdale, AZ.?
Bringing together leaders from agencies, brands, and sellers, the event was all about diving deep into the latest trends and challenges shaping the video landscape. With the industry evolving at lightning speed, one thing became crystal clear: in order to break through the clutter, adaptation is the name of the game.?Read More
Meta Performance Marketing Blog
By: Brandon Turner
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Director of Social, Brandon Turner, attended the Meta Performance Marketing Summit in San Francisco, California in early June—a premier event that brought together leading advertisers and agencies to explore cutting-edge strategies for optimizing the customer journey on Facebook and Instagram.
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This summit provided invaluable insights into leveraging data, creative innovation, and AI-powered tools to enhance campaign performance. In this blog, I will share key takeaways from the event, highlighting how these strategies can drive superior results and maximize return on investment. Read More
Tableau: Paving the Way for a More Data-Driven Future
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By: Conor Elliott
Each year, Tableau holds a 3-day conference to bring together the massive Tableau community and unveil their latest and greatest features for business analytics and data visualization. Being a Tableau shop since 2012, Harmelin Media has taken the opportunity to attend the Tableau conference over the years to keep a pulse on best practices and learn a few tips and tricks along the way.
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This year,?pulse?was not just a metaphor – it was a headlining product at the conference. Part of the growing list of Artificial Intelligence (AI) powered Tableau tools, Tableau Pulse is an intriguing concept. Pulse is designed to deliver short, summary-level information (data, charts, insights) to a user through embedded, email, or mobile deployments. In simple terms, Tableau Pulse is aimed at bringing Executive Summary information to the forefront, leaving the dense dashboards and complex data tables to the Business Analysts. Read More
MediaPost's 2024 Search & Performance Insider Summit
By: Rich Bosler
This year’s Search & Performance Insider Summit took place from May 1st to 4th, in Nashville, TN. It featured a comprehensive agenda of engaging speakers and leadership from brands, agencies, and vendors, and covered topics from gamifying new product launches, the cookieless future, agile testing principles, and maximizing Performance Max. However, all these topics were just delicious side dishes to the 40-oz tomahawk steak of the conference – Artificial Intelligence. Read More
Programmatic Marketing Summit
By: Veranika Dzeruzhynskaya
Industry experts came together to discuss and share insights on the latest trends in cookieless technology, privacy, AI, and Supply Path Optimization (SPO) at the Digiday Programmatic Marketing Summit on May 15-17 in Palm Springs, CA. Attendees, including media agencies, technology experts, and vendors, engaged in panels, town hall meetings, and knowledge-sharing sessions with data providers, publishers, platforms, and media agencies. Read More