Latest Updates in Advertising This Week
Here are the top highlights from our recent Ads Inspo meeting, from new Google Ads tools, exciting social media updates, and the latest trends across platforms.
1. Google Ads to Require Two-Step Verification by December 30th
Starting December 30, 2024, two-step verification (2FA) will be mandatory for all Google Ads accounts. This enhanced security measure ensures ad accounts are protected from unauthorized access. I’ve already started checking our accounts to avoid last-minute hiccups, especially with year-end campaigns coming up. It’s a straightforward update, but crucial for keeping everything running smoothly
2. Instagram Tests ‘Trial Reels’ for Performance Insights Before Posting
Instagram is introducing “trial mode” reels, where creators can test how a reel performs with a small audience before posting publicly. This is a fantastic way to refine creative strategies without risking overall engagement. I can see us using this to A/B test concepts and optimize our messaging before making it live. Within 24 hours, we can analyze performance data and decide whether to move forward.
3. Google Ads Rolls Out AI-Powered Reporting Tool
Google Ads’ new AI-powered reporting tool generates custom reports using natural language prompts. Typing something like “Show me CPA trends YoY” or “Top-performing regions” eliminates the need for manual spreadsheets. This tool is a massive time-saver, freeing up more time to focus on optimization rather than data crunching.
4. Google Exploit Insights: Boost Content Rankings with Better Structure
Google now prioritizes content with definitions, instructions, comparisons, and short facts for higher rankings. This insight feels actionable, I’ve started thinking about how we can tweak existing articles to include these structured elements. It’s about making content more reader-friendly while improving SEO at the same time.
5. Top Google Ads Mistakes to Avoid in 2025
Avoiding pitfalls like ignoring exact match keywords, blindly accepting Google’s recommendations, and overlooking negative keyword lists can save budgets and boost performance. I always make it a point to question automated suggestions, some work wonders, but others can drain your ad spend without tangible results.
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6. Google Performance Max Adds Negative Keyword Exclusions
Performance Max campaigns now allow negative keyword exclusions at the campaign level in beta. This is a huge win for advertisers. I’ve been wanting more control over targeting in PMax, and this feature makes it easier to filter out irrelevant searches and improve efficiency.
7. Gen Z is Redefining Content Discovery Across Platforms
Gen Z doesn’t search for content the same way older generations do. Instead of typing “gift ideas,” they rely on algorithm-driven feeds on TikTok, Pinterest, and Instagram. This shift means we need to focus on creating content that’s optimized for feeds rather than search intent.
8. Google Rolls Out December 2024 Core Update
Google’s largest core update of the year is live, and it’s already shaking things up. I’m keeping a close eye on performance metrics to see how rankings are impacted. Updates like these are a great opportunity to fine-tune content strategies and align with what Google’s algorithms now prioritize.
9. Google Ads Expands Video Asset Options
Google Ads now supports video assets across campaigns, including search. Video is becoming non-negotiable for ad success. I’m already thinking about how we can incorporate more video creatives into our campaigns to leverage this trend.
10. Threads Hits 300 Million Monthly Active Users
Threads has surged to 300 million active users, signaling significant migration from platforms like X and Bluesky. This growth positions Threads as a promising platform for engagement and community building. I’ve been watching this closely, and it’s clear that Threads offers a unique opportunity to connect with users in a more conversational and real-time way.
Key Takeaways:
The pace of change in digital advertising is relentless, and these updates highlight new tools, trends, and opportunities to elevate your strategy. ??