Latest Trends Of CRM System

In recent years there has been greater evolution in the way the CRM system helps businesses. From a mere management of relationships to an all-in-one contact management software, the CRM system has grown to be an important part of the change to give businesses an edge over the competition in the business world.

Thus for an entrepreneur, it is an advantage to learn about a few trends in the CRM platform. But what is CRM? Basically, it is a tool to manage customer relationships properly and efficiently that helps businesses grow. In this article, we look at the top eight customer relationship management trends that rock the market.

1> Artificial Intelligence (AI) Is Becoming A Key Part Of CRM Systems

AI continues to disrupt businesses across industries and as a result, we continue to consume more AI daily for business and at home.

According to Gartner’s 2019 CIO Agenda survey, over 14% of global CIOs have already deployed Artificial Intelligence. It is now estimated that the integration of AI with CRM systems will boost global business revenue by about 1.1 trillion dollars by the close of 2021. Therefore, AI is the future of CRM for business growth.

2> Social CRM Keeps Rising

In today's digital world it's clear that more businesses need to integrate social platforms into CRM systems for consolidated customer data and relationship management with their customers.?

By looking at social media and CRM together, businesses seem to gain a robust overview of what customers post about their business on social media channels. Therefore, it's an advantage for managers to access first-hand information on their brand sentiments.?

Therefore, companies integrating CRM systems with social media channels will be in a better position to respond to the comments more rapidly and effectively. This will result to manage and building stronger relationships with prospects and incorporating feedback into their systems for better service.

3> Voice And Conversational UI Will Start Integrating With CRM Systems

For the evolution of SaaS tools Voice technology is the key factor. It makes accessibility simple and also supports tech persons by making it effortless and enjoyable to use.

According to the research done by Adobe’s on voice technology, more than 94% of users agree that voice technology is much easier to use. They also say that it helps save time and can help improve the quality of life.?

Today in the CRM world, it is an acceptable and more aggressive trend. Therefore, CRM systems will continue the adoption of voice assistant technology to support processes and interfaces.

4> CRM Automation

Today most of the customers have become tech-savvy. Therefore, organizations need to up their game and can offer services that meet the demands of such high-tech customers. This is the reason why many companies are struggling with CRM automation.

Automation and CRM are going to be more synonymous in 2021. For instance, automated email and the use of chatbots to communicate with customers have increased.

In businesses, automation helps to enhance efficiency by offering excellent services to customers. CRM automation also helps to optimize costs making businesses more fruitful to investors.

5> CRM Systems Is Interweaving With IoT Technologies

As per TechJury, there is going to be a continued rise in IoT devices across the globe. The use of cybersecurity scanners, smart home devices, wearable health monitors, etc. is some of the examples of continuous growth.

Along with this, according to Fierce Electronics, 93% of enterprises are believed to have adopted IoT technology in 2019.?

Today, the use of advanced technology helps organizations monitor and serve their customers in better and proactive ways that have been unimaginable for many years. With the help of the data that is generated from IoT devices are used to improve customer experience.

6> Upsurge In The Use Of Mobile CRM

The desktop CRM is quickly going under with the increasing need to work remotely. In the present situation of Corona, more and more businesses demand CRM solutions that are compatible with mobile UIs. With this trend of CRM solutions, sales reps can work beyond office hours and will be able to access customer data even from deep in the field without having to get back to the office.

7> Customers Expect Organizations To Know More About Them

Today, relationships of businesses with their customers have become more and more important. Just like any other human relationship. Therefore, companies need to remember their conversations with consumers, know and understand their expectations, needs, and be able to adjust communications accordingly.?

Thus, all the necessary data of the customer must be made available to the sales teams and managers of an organization. Few trends in customer relationship management are therefore driven by clients.

8> Growth In CRM Will Come From New Markets

Previously, over 50% of CRM buyers were from real estate, distribution, consulting, and insurance. However, this market is shifting currently, and the growth will be in healthcare, manufacturing, insurance, and finance.