Management Marketing Latest Trend in Environmental Issues Broadcasting

GREENING WILDLIFE DOCUMENTARY by Morgan Richards

Objective: This paper explains the importance of FRAMING SCIENCE AND ENVIRONMENTAL ISSUES ON SCREEN which is “Environmental Issues Broadcasting”.

The core?argument of this essay is that wildlife documentary has more recently undergone a green transformation. Since the new millennium wildlife documentaries have incorporated environmental politics and issues in new ways, allowing them to gain a greater level of prominence, thus countering the view that the dynamics of international television have rendered environmental messages incompatible with big-budget documentary series.

?“The loss of wilderness is a truth so sad, so overwhelming that, to reflect reality, it would need to be the subject of every wildlife film. That, of course, would be neither entertaining nor ultimately dramatic. So it seems that as filmmakers we are doomed either to fail our audience or fail our cause.” by Stephen Mills (1997)

Key Highlights of this Document

1.??????It is not just whether environmental issues are excluded from wildlife documentaries that matter. It is how they are financed, produced, represented and broadcast (in all their versions) when they do get airtime.

2.??????Blue chip format - KEEPING IT BLUE: FRAMING SCIENCE AND ENVIRONMENTAL ISSUES ON SCREEN

3.??????Green chip format - GREENING WILDLIFE DOCUMENTARY: FROM BLUE CHIPS TO GREEN CHIPS

How did this trend start happening?

4. In 2011, Sir David Attenborough publically announced his belief in human-induced global warming. “My message is that the world is warming and that it’s our fault,” he declared on the BBC’s Ten O’Clock News in May 2006.

5.??????David Attenborough’s The State of the Planet (2000), a smaller three-part series, was the first wildlife documentary to deal comprehensively with environmental issues on a global scale. A few years later, BBC series such as The Truth about Climate Change (2006), Saving Planet Earth (2007) and Frozen Planet (2011) finally gave environmental issues the mainstream prominence and high production values they were lacking.

The real Research or What to look for?

6.??????First I consider the politics of blue-chip programming, examining how the difficulties of filming animals in the wild and the expense of obtaining detailed footage of animal behaviour led to the dominance of the blue-chip format. While this format was technically and economically expedient, it meant that environmental issues were routinely excluded from the majority of wildlife documentaries.?

7.??????Spectacular or action-packed visions of animal behaviour have taken centre stage.

8.??????Next I investigate how the absence of environmental issues in BBC's landmark wildlife series, which attracts the largest international audiences of any wildlife documentary, is implicated in the very narrow scientific paradigm of “natural history” programming and the international coproduction deals that underwrite the multi-million-pound budgets needed to produce these series.

9.??????Finally, I examine the rise of green chip programming and consider some of its problematic aspects, namely its implications for how environmental issues are constructed on-screen and how, and in what form, these issues reach international audiences.

10.??Perhaps the time has now come to put that process into reverse. Instead of controlling the environment for the benefit of the population, perhaps it’s time we control the population to allow the survival of the environment.

11.??New technologies and storytelling practices, combined with the resurgence of wildlife documentaries as a profitable niche television market, helped to pave the way for a more inclusive approach to environmental issues.

12.??By putting a positive spin on conservation projects, utilizing celebrity endorsement or neatly corralling environmental issues into separate programmes and even separate series, the producers of wildlife programmes have succeeded in making concern for the environment more palatable to local and global television audiences. This change represents a significant shift in how environmental issues are produced and framed in wildlife documentaries.

13.??Since the new millennium wildlife documentaries have incorporated environmental politics and issues in new ways, allowing them to gain a greater level of prominence, thus countering the view that the dynamics of international television have rendered environmental messages incompatible with big-budget documentary series.

14.??Thus?we can conclude that “wildlife documentary has more recently undergone a green transformation from blue”

15.??In simple terms, the acrobatics, camera tricks, visual effects and attractive action elements of the copy are slowly changing towards the actual issues or the science of the Environmental issue, and not from the art of keeping you before the copy.

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