Latest SEO news you need to know - October 2022
Catch up on the latest SEO news, interesting content, and actionable tips you shouldn't miss with this October roundup ??:?
October 2022 spam update?
On 19th October, Google rolled out a new global update affecting all languages to improve the quality of search results. If you notice large changes in ranking or organic traffic, take a look at Google’s spam policies to understand why you rank lower or not appearing in search results at all.?
MM TIP: Did you know that we automatically add notes on days with major Google updates that could have affected your rankings? You can use the new notes in Rank Tracking to cross-reference any changes in your organic search traffic.
Goodbye Google’s Webmaster Guidelines!?
Google’s Webmaster Guidelines has been the go-to source for SEO best practices for 20 years now. However, they are now called Google Search Essentials. The updated guidelines split into technical requirements, spam policies, and key best practices. They are simplified to provide clear guidance on how to build helpful websites.?
More Google news?
Our Top 5 SEO reads
We joined the second round of this year’s BrightonSEO conference and collated some of our favorite talks for you to read. So if you didn’t get around to all talks or want to learn something new, you can catch our key takeaways here.?
领英推荐
Technical SEO is one of the most crucial aspects of ranking your website properly. Check out this interview with Kristina Azarenko to learn about her journey in technical SEO and common SEO challenges to hear some actionable tips.?
Working in eCommerce marketing? Rich snippet results are more eye-catching and can lead to a higher organic CTR. Brodie Clark shared additional five rich snippet types for eCommerce page that many SEO professionals are unaware of.?
Semrush has conducted a search behavior analysis to explore the rise of zero clicks a bit closer. The study revealed that 25.6% of desktop searches and 17.3% of mobile searches are zero-click searches.
Lidia Infante summarized her investigation into the principles behind the TikTok algorithm and covered the main TikTok ranking factors such as video engagement, content, locality, device suitability, and others. A great read for all marketers who want to get more users looking at their brand’s content.?
Marketing Miner Insights?
We have added more improvements to the Projects section. Users can now: see Google’s algorithm updates on the graphs, create custom notes, assign notes to specific keywords/tags/all keywords, check the new estimated traffic metric, or use multi-select functionality. Take a look at our video to see how they work:??
Did you know that you can export your Google Analytics and Google Search Console data with no limits in Marketing Miner? We now also support the Universal Analytics properties. Simply connect your account, select a specific date range and apply your data filter. It’s super quick and easy.