Latest SEO news you need to know - January 2023

Another SEO News roundup is live ??!

This time we have covered the Google updates, the Yandex code leak, Microsoft's investment in ChatPGT + other useful guides and interesting reads...

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Massive Yandex code leak

A Yandex source code repository containing over 21,000 ranking factors was allegedly leaked by a former employee. It's important to say it's not just for Yandex Search and without proper context and the data related to it all, we may not understand how it all works. Analyzing the various factors and features from the Yandex data breach can suggest new hypotheses to consider and test for ranking in Google. In this comprehensive article on SEL, Michael King summarized all his learnings to expand our thinking about modern search.

How to find new backlink opportunities with Marketing Miner

Backlinks are important when it comes to SEO and increasing website traffic. They are essentially votes of confidence from other websites that can help increase your website's authority and visibility. In this guide, you will learn how to look for new backlink opportunities to improve your link building strategy.

Google ranking signals: A complete breakdown?

Most articles about Google ranking factors suggest that there are at least 200 of them that affect a website's performance in the search engine results pages. This new easy-to-understand analysis by Brad Smith summarizes all the confirmed, rumored, and absolute myths of Google ranking factors.

Microsoft to add ChatGPT features to Bing Search

In an attempt to compete with Google Search and other tech giants, Microsoft has begun exploring the possibility of integrating OpenAI's popular chatbot, ChatGPT, into its Bing search engine. The rumors are that the investment will be $10 billion as Microsoft accelerates AI breakthroughs that will benefit the world.

TOP SEO reads

How to export data from Google Analytics and Search Console (without limits)

Using Google Analytics and Search Console together can help you troubleshoot technical issues and understand how users interact with your site to improve the overall marketing strategy. But sometimes you may want to dive deeper into details where you hit the limitations of native exports. How to export data from Google Analytics and Search Console without limits? We created this useful guide to find out!?

ChatGPT won’t replace Google Search (yet)

While Google will continue to dominate web searches, it's likely that the search landscape will shift in unpredictable ways in the coming year. Google may pay a high price due to the potential increase in the production of inappropriate content through the use of ChatGPT, which will require Google to make significant algorithmic adjustments.

9 tips to get the full SEO benefits of long-tail keywords

Creating content for long-tail keywords is an often overlooked tactic. It's easy to chase the big wins, but focusing on the smaller wins can lead to powerful long-term results. Discover the advantages of using long-tail keywords for SEO with these actionable tips from Claire Brain.

TikTok knows you're using it as a search engine

TikTok is becoming a prominent source of news and information for consumers. Nearly?40 percent of young people use TikTok or Instagram to search, avoiding Google. This will slowly eclipse Google and other traditional search engines. Last year, TikTok was also named the fastest-growing source of news for adults, while already having significant influence among younger users.

The State of Technical SEO Report 2023

We found a lot of interesting data about the state of technical SEO in 2023. Want to know how many technical SEOs are A/B testing or how much influence technical SEO has? Aira and Women in Tech SEO answered all these questions in the report.

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