Latest SEO news you need to know - August 2022

Uncover the latest SEO news and updates with our August roundup. Google announced a major update… and so did we! Learn more about the most important updates to keep you ahead in the SEO world.

Read more SEO news in our latest blog post:

Helpful Content Update

Google rolled out a significant update called the Helpful Content Update as a part of its broader effort to serve original and helpful content to users. The update rolled out for English searches globally, and it was introduced as a new site-wide ranking signal that can alter the rankings of your other content too.?

Other Google updates

• The International Targeting report has been deprecated from Search Console. However, Google will continue to support and use their recommendations for hreflang tags on multilingual and multiregional websites.?
• New Core Web Vitals report in Google Search Console: You can now also aggregate Core Web Vitals score for different URL groups. This will save you tons of time when only going through URLs with specific issues.??
• Google now uses a consensus-based technique to improve featured snippets. They leverage the AI-system called MUM to determine the consensus on a given topic and display this information in featured snippets.

Our Top 5 SEO reads

How to create perfect images for SEO with Dall-E 2

AI technology use in marketing departments is on the rise. We found this interesting read by Vincent Terrasi on how to generate quality images with the power of AI technology.?

Is TikTok Going to Replace Google?

Nearly 40% of Gen Z now prefer searching on TikTok and Instagram over Google. As an SEO, you should no longer ignore these platforms. We found this interesting read by Lidia Infante to understand why users search on TikTok and why you should integrate TikTok into your SEO strategy.

The case FOR AI Content

The recent Helpful Content Update has stirred the discussion about whether humans or AI should create content. Kevin Indig talks about different types of search content and what problems Google has with AI content.

Survey shows how people decide what to trust online

Misinformation isn’t a new phenomenon, but it’s now becoming more difficult to separate fact from fiction, especially on the internet. Google's survey revealed that 62% of users think they see false or misleading information on at least a weekly basis. And people are aware that it’s a serious issue.

Local SEO guide

We put together this Ultimate local SEO guide to help you get started with your local SEO strategy. To make your work easier, we also included a checklist with all important on-page and off-page optimization tasks, NAP citations tracking sheet, and useful tips for optimizing your Google Business Profile.?

Marketing Miner Insights

Getting Started with Marketing Miner webinar?

Are you new to using our tool and unsure how to start? Our recent webinar will give you all the information you need to assist you along the way! You will learn how to monitor your competitors and rankings, analyze data in bulk or quickly collect data for your keyword research, and more.??

New Reports interface for Bulk Data Analysis

Marketing Miner’s Reports section has a new look! Analyzing data in bulk has never been easier thanks to our latest update. Check out the new user interface and let us know what you think so we can continually improve our features. Your feedback is important to us!

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