The Latest PRmoment Newsletter ready for your commute home!
What’s the problem? Exploring why the PR industry has a woman leader deficit
The PR industry in England and Wales seemingly has a problem with elevating women.
On the surface, this problem doesn’t seem possible — there are approximately 28,848 practitioners that identify as a woman, that’s 3,449 more than those who identify as men (25,399) according to CIPR’s PR Population Report — the industry is undeniably full of women.
Yet, CIPR’s Missing Women Study found that only 9,312 women hold senior director roles compared to 10,700 of men.
Over half (56%) of women in PR feel career advancement is unequal as report bemoans boys’ club mentality
A new report by CIPR, which explored the gap of nearly 4,000 women in England and Wales that left the profession mid-career, has highlighted inequality felt by women in the PR industry.
The report The Missing Women Study, released ahead of International Women’s Day (9 March) and based on a survey of 230 respondents, found 56% felt they did not have equal opportunities for advancement compared to male colleagues.
Report author, Stephen Waddington , director at Wadds Inc. , founder and director at Socially Mobile and former CIPR president said: "We identified a culture within practice that exhausts women through constant pressure to prove their worth, manage impossible expectations, and navigate gendered double standards. It impacts not just individual careers but also shapes the entire industry’s approach to leadership, value and measures of success."
AI deep research tools – what’s PR’s verdict?
In December 2024, Google released what is reported to be the first AI deep research tool to Gemini Advanced subscribers. By February 2025, a range of deep research tools became available.
Andrew Bruce Smith , founder at Escherman summarised the main differences between the versions available, which he said are “related to the underlying AI language model, the number of sources used, and the depth and detail of the final analysis report”.
PRmoment Awards 2025 selling out!
With our event at Manchester Hall on 3rd April already sold out, we're expecting the London event later this month to follow suit!
If you want to join us at the best party in PR, then don't miss it - Thursday 27th March at The Park Plaza
Last chance: The World’s Greatest PR Research webinar
In this exclusive webinar, PRmoment presents the best PR research of the past year—handpicked for its exceptional insight and relevance.
We've carefully curated four of the most compelling, diverse, and thought-provoking studies, covering:
- The battle for trust
- Media consumption trends
- The UK’s consumers most used social media channels by demographic
- The rise of corporate affairs as a business function
- The evolving landscape of search and content discovery
- News fatigue and audience engagement
Sound good?
Join Ben Smith , alongside Louise Jenkins , Eleanor Sharp , Mark Hutcheon and Nic Newman on 19th March from 3.30pm.
ICYMI: The Feb 2025 review of biggest UK PR pitches, mergers and acquisitions with Andrew Bloch
Listen back to the review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch . Here Ben and Andrew discuss the biggest pitch wins, mergers a d acquisitions that the PR sector has seen in February 2025.
AI PR & comms technologist. Focus areas: AI, data, measurement, analytics. Consultant and trainer [3000+ organisations helped]
21 小时前PRmoment Thanks for the mention ??