Latest news and updates in Digital Marketing

Welcome to 'The Digi Mind' your monthly newsletter for the latest news and updates in digital marketing.?

So, let's dive in and explore the current world of Digital Marketing.

Farewell, Universal Analytics :

After 11 remarkable years, the beloved platform bids adieu, leaving marketers in mourning.?Remembered for its user-friendly interface and accurate data, Universal Analytics made an indelible mark on the digital marketing world. As we embrace Google Analytics 4, let's cherish the memories and bid a heartfelt goodbye to a true legend.

Google Ads Editor 2.4 with 8 New Features for Smarter Campaign Management :

1. Video asset library: Easily access all videos used in your account in one place.
2. Multi-account overview: View a summary across multiple accounts in the "Overview" tab.
3. Google Drive integration: Now support export to or import from Google Drive and share files with other users.
4. Scheduled Post: Schedule your posts for a specified time.
5. Editable product groups and listing groups: Easily add and modify product groups and listing groups within the Editor.
6. One YouTube Network: All Video campaigns now target YouTube Search and YouTube Video networks.
7. Video enhancement opt-out: Enable or turn off video enhancements for Video campaigns.
8. Download: More flexibility to download previously downloaded campaigns and item types and optimize downloaded data. Schedule downloading a marketing campaign or other item types.

Threads: Get up to speed on the hottest social media platform

The social media sensation Threads has taken the world by storm since its launch, attracting over 100 million users. Threads platform, operated by Meta Platforms, closely integrated with Instagram, and currently available on iOS and Android, offers text-based conversations, sharing updates, images, and videos, and engaging with others' posts.

Meta Enhances Facebook Video Experience :

Marketers, get ready for more editing capabilities to boost your ad quality and embrace greater reach on Facebook. With Instagram Reels now on the platform and simplified navigation, you can tap into a wider audience. Stay ahead with enhanced video editing tools, seamless audio options, and HDR access for high-quality content.?

Big Twist: Twitter Transforms into X :

The iconic blue bird has flown the nest as Twitter rebrands to X.com. Embracing an "everything app" future akin to WeChat, X promises unlimited interactivity with audio, video, messaging, and banking services. For users, it's time to 'X' instead of 'tweet,' while advertisers face the question of brand safety in this minimalist, AI-powered transformation.

Google to Tackle Link Report Glitch in Search Console?:

Google Search Console's link report has been acting up, showing only a fraction of the actual sites' links or none. But fear not! Google's on the case, and John Mueller, the Google Search Advocate, confirmed they'd spotted the issue and will resolve it this week. Let's keep our fingers crossed for a complete fix to return all the missing links.

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Stay tuned for more exciting news and updates in the next edition. Feel free to write to us if you have any feedback or suggestions. We would love to hear from you.

Thank you for reading!