Latest news - Introducing Feedbucket + Learn GA4 with us!

Our intent with this newsletter is to share our knowledge and give you the latest updates in digital marketing every month, with occasional deep dives into specific topics.

Digital Marketing news in October

We are back! After some summer holidays and conference fun times (see our IG for pics), we are ready for fall and new trends and updates!

Google ads: Google quietly increases prices

People in the industry has suspected this for a while and Google has now confirmed that they have increased their prices of up to 10%, to meet their revenue targets.

This specially affects companies that lets Google handle the bidding, where you are not in full control of what you are willing to pay for a click. Our advice is to control the bidding on keywords fully and keep an eye out if you use target ROAS, for instance, and monitor the cost closely.

Google is also being sued due to allegations of using underhand tactics to stay number 1 as a search engine, and keep their monopoly. This includes bribing companies like Apple to promote Google products. The secret price increase could be used as proof that they have an illegal monopoly.

Is Temu the next Amazon?

Have you also gotten ads in your social media feed from Temu? This new company (for Sweden) if aggressively targeting everyone everywhere. We don't know a lot about them yet, other than they have low prices and a wide product range.

They also have a very aggresive strategy in Google ads, and are not afraid to use competitors brands in their ads. So, go to your ads account and make sure that your brand name is protected.

Social Media Ads: Verify your business account

Meta recently launched the possibility to verify your business account, the same way that you could pay to verify your personal account. This is not released in Sweden yet, but there is a waitlist and we recommend you get on it.

What you get if you get verified:

1. A verification badge – An icon that appears next to your business name showing that you are verified
2. Protection against identity theft – Meta's protection team keeps extra close tabs on your account
3. Account Support – Easier to get in touch with Meta's support center
4. Increased visibility – In competition with others, your brand will be seen better in the flow and search results

The verification costs $21.99 on Facebook and Instagram, or $34.99 on both. We don't know exactly what the increased visibility means yet, and how good the support really is for non-advertisers. But, we do see an increase of companies loosing their accounts and if that happens, its a fairly low price to pay to get it back. It's also a trust indicator, on platforms where trust is more and more important.

SEO: Limit AI use of content

Bing is addressing publishers concerns about the use of their content by chat bots. New "NOCHACHE" and "NOARCHIVE" commands will allow?for publishers to limit the access Bing Chat has to their content, without affecting their ranking on the regular?search engine results:

• Taking no action?means the content may be included in Bing Chat answers and used to train Microsoft’s AI models.
• Adding a "NOCACHE" tag?means only titles, snippets, and URL:s can appear in Bing Chat or train AI models.
• Adding a "NOARCHIVE" tag?prevents any usage in Bing Chat or AI training.

Introducing Feedbucket!

Our partner company Feedbucket is making waves in the web industry right now. It's a feedback tool that can help developers and project managers save several hours in each web project, with an easy to use tool that integrates seamlessly with your project management tool.

Tomorrow (October 10th) we will demo the tool at a digital event here on LinkedIn, please join us and see the magic of Feedbucket.

Link to event: https://www.dhirubhai.net/events/7106924475761197057/comments/

Learn GA4 with us!

Struggling to learn GA4? We get it, we did as well. Which is why we created an education where we go through the basics of GA4 and help you tailor it to your company. The education is a half day where we go through and mix theory with workshops and exercises. Of course all of it happens in you own accounts, and after the session you are up and running.

Comment interested or help me with GA4 and we will reach out and send you more information. You can also contact us at [email protected].

Let us know what you think!

Was this interesting? Anything you would want to read more about? Give us a shout, we'd love to get your feedback.

Wishing you a very nice fall!

/The DD-team