The latest news from the team at Purdie Pascoe.

As we approach the end of 2024, our global team has been busy working on a number of exciting new projects, whilst attending festive celebrations to close out the year. We are busy planning a range of exciting 2025 plans, from attending conferences across the globe, to creating a range of valuable insights for our dedicated clients. Watch this space!

Scroll down to view a range of insights featured below:

• Spotlight on: Post Market Clinical Follow-Up Surveys
• Podcast: Implementing market research across the product lifecycle
• Award: EPHMRA Young Professionals - Insights from Freya Lovely
• New Syndicated Reports: Cancer Monitoring US Landscape
• Movember Challenge: Raising awareness for men’s health
• Team news: Promotions and new starters in our PMCF team

We hope you enjoy reading our newsletter. If you want to speak to our team please contact [email protected] for market research needs and [email protected] to discuss Post Market Clinical Follow-up Surveys.

Spotlight on: Post Market Clinical Follow-Up Surveys

Interview with Marcus Torr: PMCF/MDR Lead at Purdie Pascoe

Marcus Torr was recently interviewed to provide his perspective about the importance of PMCF Survey implementation for medical device EU-MDR submissions. He reveals why medical device manufacturers should consider PMCF surveys, how to overcome challenges, solutions for a best practice approach and what makes Purdie Pascoe’s specialist expertise in PMCF Surveys unique across the industry.

Find out about Marcus and his deep dive perspective >

Podcast: Implementing market research across the product lifecycle

The Medical Device Marketing Podcast | Hosted by Podymos

Did you miss the second episode in the podcast series? Purdie Pascoe MedTech experts Sabera Hyderally (she/her) and Guy Pascoe were interviewed by Podymos who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.

Topics in the second episode include:

• How to integrate market research from concept to post-market
• Practical advice for optimising your market strategy based on research insights

Watch and listen here >

EPHMRA Young Professionals Award: Insights from Freya Lovely

Earlier this year, Freya Lovely , Senior Research Executive at Purdie Pascoe, was one of the winners to receive the EPHMRA Young Professionals Award.

“As younger researchers advancing in our careers, we need opportunities to observe and learn from industry experts, to keep up with the latest trends and understand new innovations to ultimately become better researchers.”

In this blog, she shares valuable insights regarding the benefits from winning the award, being a member of the Young Professionals Committee, and attending the June conference.

Read her insights here >

Cancer Monitoring US Landscape: New Syndicated Reports

We are delighted to announce that the findings from the second wave of the Syndicated ctDNA Cancer Monitoring Study have been published and are available to purchase. This is a key market to track, with so much movement in the space. The wave 1 report was published in June 2024. Wave 2 results have recently been published and are available to purchase. If you are interested in both waves, our consultants would be delighted to discuss a special pricing agreement.

Find out more about the reports >

Movember Challenge

Too many men are dying too young, largely from preventable causes. Therefore, throughout November we have been doing our bit to help raise awareness for crucial men’s health problems such as prostate cancer, testicular cancer and mental health.

PMCF Team News

We are delighted to announce that Lily Pitter was recently promoted to Senior Research Executive. Lily joined Purdie Pascoe in 2022 and has proven herself as an extremely hard working and committed researcher. She has become a huge asset within our PMCF team, and on top of the day job has been instrumental in developing and implementing charity efforts throughout the business.

New starters:

• Harry Thomas has joined as Data Quality Assurance Officer. He has a BA in History from the University of York and has previously worked as a Data Compliance Specialist in the clinical research industry.
• Timothy Wong has joined as PMCF Research Executive. Timothy holds a BSc in Medical Biosciences from Imperial College London and an MSc in Pharmacology from the University of Oxford. Prior to joining, he gained experience working in R&D before transitioning into market research.
• Violeta K. has joined as an Intern to support our PMCF team. She holds a BSc in Computer Science from the University of Bath and has previously worked in a Customer Success & Partner Enablement role.