The latest news from ARC Writing and Translation Services

Industry updates?

Translation

AI is still revolutionising the way we work. If you subscribe to ChatGPT you can now create a virtual AI assistant using the beta version to create more personalised responses without having to tell it who you are, what problem you solve and for whom every time.

Here's the link to find out more and how to activate it??

Click Here

ACOLAD, a global content and language solutions company, and a client of mine announced at the end of July that they are going full AI and going to appoint an AI ambassador in each team to find out how to optimise its use, you can read more about it here??

Click Here

What does this mean for translators?

No doubt less human translation work and more PEMT, i.e. dull, repetitive QA. I don't know any translators in the industry who entered it to become a QA checker of computer-generated work.??

Copywriting

What's new in the world of copywriting?

The initial hype at the start of the year after the launch of ChatGPT seems to have died down and people are starting to realise that if they want good copy and to stand out they need to hire the services of a professional copywriter who, although AI is an effective tool for idea generation and to speed up your workflow, can provide the necessary creativity and empathy required to produce copy that works, i.e. converts leads in customers!??????

Community support - latest Little LifeSavers news??

This month I assisted the team by giving up a couple of hours of my time to teach Year 5&6 at Ashington Primary School, West Sussex, how to perform life-saving CPR and deal with choking.

It's so rewarding to know that I have contributed to training a handful of young people how to save lives. Most heart attacks happen in the home so this is a vital skill to know.

What have I been up to?

This month I had the pleasure of enjoying lunch at a Tapas Bar in Haywards Heath with fellow translators and interpreters from my local Institute of Translation and Interpreting Weald networking group.

Later that day, I attended the Westminster Business Council summer party at the iconic 55 Broadway, a Grade?I listed building?above St. James' Park tube station in central London and the former HQ of TfL (Transport for London). Luckily, the rain held off and we were able to enjoy the spectacular views of London's iconic skyline.

This month I also caught up with Sheree O. , sales strategist for lunch and a brainstorming session about my new ghostwriting service. More to come about that in next month's edition.??

Lastly, I attended a meeting in London chaired by Laura Hurren followed by drinks at Sandbox VR , a VR bar where the cocktails are prepared by two robotic arms, one of which proceeded to drop one of the drinks!??♀? Come back Tom Cruise - all is forgiven! ??

AI faux pas for the month

In July, I came across the word 'support' mistranslated in a machine-translated text I was asked to translate for a well-known French clothing brand.

It had been translated as 'support', when in fact, the correct term was 'fabric'. 'Support' is what we translators and interpreters would call a faux ami (false friend). At first glance it looks like the English word 'support' and in some cases, it can be translated as such, but in this case, it was describing a sub-set of materials and the word 'matière' had already been used, which in this context was translated as 'materials'.

This took some research and in all fairness, ChatGPT helped me unravel the difference between a material and a fabric. So the lesson is that one AI tool can make a mistake, but you can effectively perform research using another AI bot and it's often quicker than doing a Google search.??

Global Language Power Team

Our power team continues to grow, not only in size and the number of countries we have members in, but in terms of energy and the strength of our connections.

Our most recent member is based in Columbia. We are a formidable team of language experts spanning the globe.

Do reach out if you need any translation or interpreting services or language training.

One of our members, @Bojana Petkovik, who is based in Slovenia, has even created a language-learning board game called LingoPoly, you can check it out here??

Click here

Top tip/Did you know/Fun fact

Did you know 97% of people want to write a book, but only 1% actually do!

What have I learnt this month?

Call me old-fashioned but being served by a human in a bar is much nicer than being served by a robotic arm!?

Shout out to…

Morgan Lange from Azuli Language Solutions for helping me understand how Americans perceive the British and how we conduct business to inform the landing page copy I am writing for one of my clients.

What’s new at ARC?

I met my first potential ghostwriting client for an initial consultation over a coffee.

My book has been sent to the publisher for editing, formatting, typesetting and cover design.???? More updates to come next month!

Meanwhile, I'm busy planning the customer journey for my new ghostwriting service and assembling a team to help me take budding authors from concept to delivery.

Latest blog

My latest blog explains the value of good copy if you're in the Property & Construction industry.

???? Whether your business is in #facilitiesmanagement, #facilitiesmaintenance, #realestate, #estateagent or #construction, it's important that you convey what makes you different and build authority and trust with current and future clients.

Here's the link to my blog where you can find out more about how I can help you elevate your business:

Click Here

Contact me

Need help with a content strategy for your business?

Find out more about my copywriting packages and how they can help you grow your business???Click here

Contact me to book a free 30-minute discovery call on Zoom at ?? [email protected]

Download a copy of my portfolio ???here