Volume 1: The latest marketing news, tips, and trends you need to know about.
Time to grab your coffee and explore all of the biggest marketing news and updates from this week! ?
Top headlines you need to know about:
?? Meta begins testing ads on Threads
?? Users are leaving X in favor of Threads due to new subscription model
?? Instagram's new grid ratio sparks panic
?? Offline marketing channels see a resurgence in the wake of online unreliability
To read more, visit our newsletter below. ??
Meta tests ads on Threads - will users accept them?
This move marks a crucial step in monetizing the platform, but it also raises questions about user experience and engagement.
Brands and marketers should keep a close eye on the platform’s performance - will Threads successfully integrate ads without alienating its growing user base? On top of that, Threads is rolling out more analytics tools, allowing users to track post performance with insights on views, likes, and replies.
Instagram's new 4:5 grid ratio disrupts brand aesthetics
Instagram's latest update has left social media managers in a frenzy. The platform has shifted its grid ratio from 1:1 to 4:5, throwing off years of carefully curated brand aesthetics.
Many brands are now rushing to adapt their content strategies, ensuring their posts maintain visual consistency. If you’re in social media marketing, now’s the time to audit your grid and adjust accordingly!
Instagram pushes longer Reels and algorithm transparency
Instagram is doubling down on longer-form video content. With Reels now extending to 3 minutes, the platform is prioritizing longer clips on the Explore page.
This move directly competes with TikTok and YouTube Shorts, both of which cater to audiences looking for more engaging short-form content.
Additionally, Adam Mosseri, Head of Instagram, has launched a video series explaining how content ranking works. Key ranking factors include:?
?? Watch time
?? Likes per reach (for followers)
?? Sends per reach (for new audiences)
Creators and brands should take note - optimizing content for these factors can improve visibility on Instagram.
领英推荐
Research Suggests That Threads is Driving More Engagement Than X
According to a recent analysis by Buffer, which examined 10.2 million posts published on X and Threads in 2024, Threads is generating 73.6% more engagement compared to X. This trend emerges as X increasingly encourages users to subscribe to its premium options to enhance their reach.
The Rise of Offline Marketing Amidst Unreliable Online Channels
As digital marketing channels face increasing uncertainty - exemplified by the potential TikTok ban - many businesses are turning back to traditional methods like direct mail.
According to the Data & Marketing Association (DMA), direct mail is experiencing a resurgence due to its high engagement rates and reliable delivery, unlike digital channels that rely on shifting algorithms.?
Offline marketing is becoming a safer bet for brands looking to maintain consistent visibility and connection with their audience. At Oppizi, we’re seeing more businesses embrace offline marketing, and for good reason.?
Direct mail can help you reach local customers effectively, offering a tangible, reliable way to engage with your audience while bypassing the unpredictability of digital channels.
Learn more about how offline solutions like Every Door Direct Mail work, and check out our campaign cost calculator for more information.
Brand campaigns we’re loving
Cadbury's packaging campaign makes sharing even sweeter ??
Cadbury’s latest ‘Made to Share’ campaign takes generosity to a new level. Their redesigned Dairy Milk bars highlight the small but meaningful ways we share, featuring packaging that divides chocolate based on real-life scenarios - like rewarding the friend who drove on a road trip while giving fewer pieces to the one who slept the whole way.
Beyond just a fun design, this campaign reinforces Cadbury’s brand ethos of generosity. The campaign spans TV, social media, and outdoor advertising, making it a masterclass in integrated marketing. We love it!
Uber Eats’ Super Bowl campaign brings A-list star power
Uber Eats is back with another Super Bowl campaign, this time featuring Charli XCX, Matthew McConaughey, Martha Stewart, and Cher. The latest release, partnered with Cher on their ‘Get almost, almost anything’ campaign showcases Cher humming along to one of her most famous songs and pining for her heyday of the 1980s.?
After using Uber Eats to order a time machine, she seems to get her wish…until it becomes clear that she’s turned back the clock a few decades too far, and landed somewhere she doesn’t quite belong. Watch the full commercial here!
With creative agencies playing a crucial role in high-profile campaigns like these, the Super Bowl ad landscape continues to be a battleground for brands aiming to capture cultural relevance.
4 Useful Tips for Posting on Instagram
1?? No Watermarks - Instagram deprioritizes content with visible watermarks, so keep it clean!
2?? Add Audio – Especially for photos and carousels, as Instagram is pushing more sound-integrated content in 2025.
3?? Keep Videos Under 3 Minutes – Instagram increased its video time limit and is prioritizing longer Reels on the Explore page.
4?? Post Original Content – Prioritize fresh or repurposed content with edits over direct reposts.
That’s all for this month! See you next time! ??