Logo design is constantly evolving with new trends emerging every year. In 2023, we are seeing a wide range of logo design trends that showcase creativity, nostalgia, and pushing boundaries:
- Throwback liquid mercury fonts: With unevenly distributed weight, rounded corners, and a general sense of having organically oozed into letter shapes, this trend looks like melted mercury, which was once commonly used in thermometers and other consumer tools and products. This font feels contemporary with its metallic shine, yet nostalgic and fresh.
- Playful line doodles: Designers are creating playful line drawings to lift spirits with a style reminiscent of the doodles you drew as a schoolkid in your science book. These logos are funny, positive, and help to give positivity in any way possible.
- Retro red liners: Monochrome logo designs feature more use of the color red in 2023, particularly when the logo features a character or mascot. The color red symbolizes heightened emotion and luck, adding joy, a fun energy, and charisma to the characters.
- Twists on traditional designs: Designers are translating traditional, cultural imagery into striking contemporary logo designs, with examples leaning into minimalism and simplifying ornate details into line drawings or transforming traditional logo shapes into vector art.
- Distorted geometry: Designers are twisting, breaking, and tugging silhouettes out of place, fighting against the establishment and consciously bucking design norms to celebrate the spirit of rebellion.
- Loosely interpretive lettermarks: Designers use geometric shapes and white space to play mind games on the viewer, adding a deeper level of interaction and playfulness to designs.
- Mysticism and mythology: Designers are using the visual language of practices like astrology, tarot, crystals, and mysticism in their logos, adding images like planets, eyes, astrological glyphs, and nature-inspired motifs.
- Submerged in sci-fi: Designers working with this theme are depicting it in cold shades of gray, dull browns, impact fonts, and metallics.
- Modern art deco: Designers are updating the art deco movement for today, experimenting with letter anatomy and glitch-inspired fonts to melt the old into the new.
- Geometric shapes: Many designers are incorporating geometric shapes and patterns into their logo designs. These shapes can be used to convey a sense of structure, stability, and modernity.
- Hand-drawn logos: Another trend is the use of hand-drawn logos, which give a more personal and organic feel to the brand. This approach can work well for companies looking to convey a sense of creativity or authenticity.
- Animated logos: With the rise of video content, animated logos are becoming increasingly popular. These logos use animation to bring the brand to life and create a more engaging user experience.
- Molecule-inspired abstract patterning: This trend incorporates DNA helices, which depicts a sense of connection and belonging we feel with each other, bridging the gap between classic iconography and simplistic logo marks in a fluid and abstract way.
- Minimalism: Minimalism is a popular trend in logo design, where designers aim to create a logo with the bare minimum of elements required to convey the brand's identity. This approach is often used for high-end luxury brands and can convey a sense of sophistication and elegance.
- AI-generated logos: AI-generated logos are created using algorithms and machine learning techniques that analyze large data sets of existing logos, design trends, and brand characteristics to generate new logos automatically. While they are quick and easy to make, many believe that such AI logos will not equal the creativity and nuances of human designs.
Overall, these trends showcase creativity, nostalgia, pushing boundaries, and bridging the gap between the past and present, which is a refreshing way to create logos that stand out in a crowded market. These were some of the latest trends in logo design that I am incorporating at Infobrandz. Do you think I missed something? Let me know!
