Latest LinkedIn Features | LinkedIn Newsletter Set Up Checklist
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In this month's update we share tips from one of Australia's LinkedIn Editors about short videos on LinkedIn, explore some of the latest LinkedIn feature changes and give you complimentary access to our LinkedIn Newsletter Set Up Checklist. If thought leadership is part of your LinkedIn profile strategy, make sure you download and review this resource, and book a LinkedIn Health Check in October if you need help getting started.
LinkedIn Short Videos & Latest LinkedIn Feature Updates
What you need to know
LinkedIn Short Video: One of Australia's LinkedIn Editors has advised that LinkedIn is enhancing video discoverability on the platform to help content creators drive deeper audience engagement, connect to opportunities and bring your knowledge to life. LinkedIn is seeing 1.4 x more engagement on video vs other formats on LinkedIn (as of July 2024) and video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year.
Before you browse LinkedIn's short video tips, do be careful with this one.
Why? Because you need to think about your ideal client and their content preferences. Documents (PDFs) and multiple photos of people / teams in actions are performing well for many of our clients, so don't walk away from your current plan for the sake of creating short videos for LinkedIn. Think about how it may be suitable to create short videos and whether you have capacity and headspace to manage this on top of your current workload. If you do decide to try short video formats in your LinkedIn content mix, don't rush in. Build it into your LinkedIn content marketing planning in the next three to six months.
Please remember - just because something is popular doesn't mean you have to do it right now.?
LinkedIn Features: LinkedIn's rolled out 185+ new features in 2024. Here are the key updates* for your LinkedIn profile, company page and publishing features:
*These updates are sourced from my colleague, Kevin D. Turner .
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LinkedIn Newsletter Setup Checklist
LinkedIn newsletters tend to get much faster growth in subscribers than traditional email marketing because LinkedIn makes it easy for your existing connections and followers to subscribe when you publish a LinkedIn newsletter.
If you're already publishing a regular email marketing newsletter, we recommend you repurpose a version of this via your LinkedIn profile or company page.
Book a LinkedIn Health Check in October if you need help getting started.
LINKEDIN MARKETING RESOURCES
How can we help?
Wherever you are on your professional journey, we're here to help.
Choose from our LinkedIn Health Check, LinkedIn Profile Writing Services or book an intro chat with Karen Hollenbach to discuss your mentoring, training and content marketing strategy needs.
Please note: Our team are taking a break for 3 weeks. Purchase and access our on demand course LinkedIn Profile Essentials to refresh you LinkedIn Profile. Get started with your LinkedIn Marketing with our Content Marketing Strategy Playbook at any time.?
Brand to Land: Eliminating Personal Blanding? with the Sharpest Tools & Strategies for Your Professional Success. Branding ? LinkedIn Profile Optimization ? Trainer ? Career Coach ? Speaker ? ? Verified Profile
1 周Thank you Karen Hollenbach & Think Bespoke You ROCK for the kind mention, you take on top stuff and a link to all the #NEWLinkedInFeature(s) Captured in the wild in 2024. United We Are?Believers [In]: Share the Knowledge, Set Others Free & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?