The Latest on LinkedIn EDU Advertising - Nov'24

Welcome to the first edition of my LinkedIn Edu newsletter – a monthly round-up of the latest industry trends, content, product updates, resources, and events to help you maximize your advertising on LinkedIn.

What's on my mind?

"What I love most about my job is connecting with people. My passion for education makes my interactions with students particularly fulfilling. Last month, I was inspired by the remarkable maturity, drive, and dedication of the students at 澳大利亚阿德莱德大学 as they pursue their futures and career aspirations. I was impressed by the strong LinkedIn profiles I encountered, each one laying a solid foundation for their personal brand. With over 480,000 Australian students on LinkedIn, I am eager to see how these emerging professionals will navigate their journeys and make their mark in the world."

If you only have 60sec, 3x things you should know:

1?? Watch LinkedIn Learning's 5th Most Watched Course of all time: "What is Gen AI?"

2?? Review the latest Trending Hashtag Report (#AI remains highly relevant).

3?? The Government announced the reduction of the amount students need to repay from your student debt each year. But is that enough? Western Sydney University calls for more action to address the unfinished business of the overall cost of degrees.

"Education is the passport to the future, for tomorrow belongs to those who prepare for it today." —Malcolm X.

2024 Global Talent Trend Report Released

This report surfaces data insights from LinkedIn's Economic Graph, the LinkedIn Executive Confidence Index survey, and our global member community of over a billion professionals to understand how the world of talent is shifting with the arrival and proliferation of generative AI (GAI).

Torrens University leverages generative AI to uplift its online learning experience

Torrens University Australia is the fastest growing university in Australia – due to its fresh perspective on higher education and embrace of the principle of universally accessible education. This belief underpins its approach to designing courses that are not just accessible but paired with a superior online learning experience, enabling students to learn anytime, anywhere.

"You won’t be replaced by an AI, but you might be replaced by someone using AI"― Salman Khan, Brave New Words: How AI Will Revolutionize Education

[NEW] LinkedIn Accelerate Now Available

Accelerate campaigns harness the power of AI to find the right combination of targeting, creative, bidding and placement based on simple inputs. In a study of 29 A/B tests, Accelerate campaigns drove a 42% lower cost per action compared to advertisers’ Business as Usual Classic campaign. Learn more.

[ENHANCED] Custom Image for Lead Forms?

?We built custom images for lead gen forms (for sponsored content), which gives marketers the option to upload or choose a custom image for their lead gen forms using the Asset Library or generate a custom image using Microsoft Designer. The recommended image specs are 552px x 200px. If you choose not to upload or select a custom image, the image will either default to the ad image (for single image ads only) or the company page image (for all other ad types).?You can reference the?Create Lead Gen Forms?article for more information.??

NEW! Multi-Privacy Links for Lead Generation Forms?

Today, GDPR, emphasis on member consents, and a changing regulatory environment are creating an increasing need for multiple disclosures for marketer’s lead generation forms. As such, you may need to communicate and provide access to many disclosures in a simple manner. We’re introducing a new feature that gives you the ability to create multiple hyperlinks for your privacy policies during the lead form creation flow.??

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TD Bank Extends Reach with LinkedIn CTV and QuickFrame

TD Bank leveraged LinkedIn and the creative expertise of QuickFrame to launch a Small Business Month brand awareness campaign, extending reach via LinkedIn CTV. TD Bank found partners that made their first widely-launched CTV campaign a success – one they’re excited to repeat. Read more.

Salesforce Moves the Needle in India’s Mid-Market

With the objective of changing brand perception, Salesforce invested in a made-for-India brand campaign that was not only tailored for the market but also personalized for its target segment: mid-market companies. Join the conversation on LinkedIn and check out the case study for complete details. Read more.

For more case studies, check out our Success Hub.

[ON DEMAND] LinkedIn Ads Webinar Hub

Need to amp up your LinkedIn Ads knowledge? Check out our revamped LinkedIn Ads Webinar Hub, refreshed with curated content to address your top learning needs - from LinkedIn Ads fundamentals, to products and features, to maximizing measurement and ROI. Access expert insights and strategies to optimize your LinkedIn Ads campaigns and boost ROI, all at your own pace. Watch now.

[ON DEMAND] Exclusive Insiders Scoop Events for Marketing Insiders

Complete all three certification exams to become a LinkedIn Certified Marketing Insider and gain access to exclusive events. As an Insider, you can enhance your LinkedIn marketing expertise, attend exclusive Insiders Scoop events, #AskMeAnything sessions with Product Marketing and Customer Success, and gain access to the network's private LinkedIn group, where we share resources and exchange knowledge. Learn more.