This week, Gap Inc. shows growth under new leadership, while Mytheresa thrives in luxury e-commerce. British brands like Dr Martens face declining US demand.
- Retail marketers ramp up social media ad spend in 2024 Retailers will spend $88.13 billion on digital advertising this year, with $25.51 billion on social media. Read more
- Even great demand generation can’t overcome a lack of brand marketing Brand marketing is key for creating demand and activating buyers, not just demand generation alone. Read more
- Mark Zuckerberg is quietly sitting on a shopping empire with 4 times the customers of Amazon Facebook Marketplace is skyrocketing. Read more
- Meta seeks to revitalize Facebook's image among Gen Z with new product push Facebook aims to attract young adult users (18-29) to connect, shop, and follow trends. Read more
- Proven Strategies to Skyrocket Website Traffic in 2024 Discover ways to drive more traffic to your website, from SEO secrets to viral content tips. Read more
- Snapchat Shares Data on Ad Campaign Performance Advertisers can drive greater campaign success on Snap by increasing their spend on both brand and direct response approaches. Read more
- More than half of Gen Zers watch longform videos on social media 53.1% of US Gen Zers watch long-form videos on social media, while 61.6% prefer short-form content. Read more
- 5 charts to inform your video marketing strategy YouTube is used by 89.3% of US Gen Zers, Instagram by 72.5%, and TikTok by 71.2%. Read more
- Why young people have to delay 'adulting' Young adults delay traditional milestones like marriage, buying a house, and having children. Read more
- Debit cards face rising digital wallet competition: report 72% of consumers use debit cards at the point of sale, more than credit cards and digital wallets. Read more
- REPORT: 2024 Gen Z Marketing & Engagement Report Nearly 50% of Gen Zs are unlikely to buy something recommended by influencers, finding partnerships insincere or annoying. Read more
- How To Use The Google Ads Search Terms Report Learn how to maximize your Google Ads profitability by refining your keyword strategy and enhancing targeting. Read more
- TikTok Pauses E-Commerce Push into Europe to Focus on US TikTok shifts its focus to entrench itself in the US market, surprising many merchants in Europe. Read more
- Gap Inc. turns a corner as all brands notch gains in Q1 Under CEO Richard Dickson, Gap Inc. is improving operational efficiencies and brand storytelling. Read more
- All Eyes on Mytheresa Mytheresa reports standout growth in luxury e-commerce, amid speculation about going private and acquiring Net-a-Porter. Read more
- Uncool Britannia: What is going wrong at Dr Martens, Burberry and Mulberry? British heritage brands face challenges, with Dr Martens reporting a profit plummet due to dwindling US demand. Read more
- JD Sports maintains ‘promotional discipline’ in the face of falling sales JD Sports focuses on profitable sales in the UK, avoiding the promotional environment despite falling sales. Read more
- New government initiative to revive England’s retail sector The UK plans to grant English communities new authorities to restore high streets and occupy vacant shops. Read more
- UK retail footfall sees 3.6% drop in May 2024 Footfall in UK retail dropped by 3.6% in May, with Scotland seeing the largest decline at 5.4%. Read more
- Retail footfall hit by broken business rates and outdated planning laws in May The British Retail Consortium blames a broken business rates system and outdated planning laws for a 3.6% decline in footfall. Read more
Michael Boyle is a highly accomplished marketing professional and the owner of Modernity Marketing — a digital and creative marketing agency.
Michael is a sought-after freelance marketing consultant overseeing digital marketing channels, e-com, budgets, logistics, customer care, creative direction, and spearheading brand launches from concept to reality.?His breadth of expertise makes him a rare go-to authority for premium D2C brands.
