Latest Google Updates & SEO+ Recommendations

What do you have planned for your business this month?

If you're eager to make your business more visible in search this month so that more of your ideal customers find you I have a couple of SEO recommendations to help you make that happen.

Ready?

Let's take a look at three things Google did in September?and my recommendations for each

The Latest Google Updates + Recommendations

1. Google Search Algorithm Updates: There were several unconfirmed?Google Search algorithm updates?this past month, including a huge update reported on October 2nd & 3rd.

Did you notice any changes in your site’s ranking?

SEO+ Recommendation: Ranking fluctuations often happen when Google updates happen and are usually nothing to worry about. However, any big changes in ranking over a prolonged period of time should be investigated.

2. Page Experience Update: The page experience update is now?fully live.?

Some history; the?Google page experience update?was announced in May 2020, it was supposed to start rolling out?in May 2021?but was delayed a bit.?

Just a reminder, this update considers several signals that go into creating an optimal browsing experience for users, and although we’re not, at the moment, expecting?huge ranking shifts?due to this update, providing the best experience for your users is always a good thing to do.

Google may place a greater emphasis on this signal (and items within this factor) over time.

A study by Screaming Frog revealed that the majority of websites have much work to do when it comes to providing the best possible page experience and the fact that you’re reading this gives you the opportunity to get ahead of your competitors.?

SEO+ Recommendation: Follow my 6 steps to improve your site’s page experience so you can avoid losing website visitors:?Google Page Experience Update: Find out how to improve the user experience on your site in 6 steps. ?

3. The Title Tag Change:?Last month Google confirmed they were overriding the title tags of some web pages with new text, which many found alarming. This month Google has tweaked the?title change?to show your title tags more often.

But is it enough? And how much will it impact your website’s ability to attract visitors?

?SEO+ Recommendation: Find out how to write awesome title tags so that more prospects click through to read your content: Google Page Title Update: What you should know (plus tips for writing awesome title tags)

What specific actions will you be taking this month to help increase your visibility and sales?

Comment and let me know, I’d love to hear!?

Happy optimising, Hazel?