The Latest from LPK | our work
Hi there! ?? Welcome to the first edition of our monthly newsletter on LinkedIn, where we’ll be sharing a roundup of recent work, editorials and events.
This month, we’re giving you a look at fresh case studies that span culinary icons and joyful performance. Our work with Saratoga, Franklin Sports, Holland House, Isotoner and Pillsbury highlights the passion and versatility our teams bring to every challenge.
As you explore these stories, you’ll see what drives the core of LPK: guiding brands through transformations—big and small, sweeping and subtle—to inspire audiences, stay ahead of culture and thrive in the future.
Cheers!
Emily Flannery, Managing Director of LPK
Saratoga
From Legacy Brand To → Modern Icon
LPK partnered with Saratoga to strengthen its identity as a brand that embodies a life well lived. To resonate with a modern audience while preserving its beloved quality, we created a core brand idea and strategy: The Art of Water—elevating Saratoga’s brilliance and its ability to enrich life’s grand and subtle moments.
Franklin
From Trusted Gear To → Performance Leader
LPK partnered with Franklin to refocus its identity and enhance its badge value amid a changing sports landscape. We crafted a new brand icon and established a consistent packaging system, ensuring a unified presence across categories.
Holland House
From Pantry Staple To → Culinary Inspiration
LPK partnered with Holland House to redefine what it means to be a kitchen staple. With a new positioning—Simple Sophistication—we crafted a cohesive visual identity with premium packaging that honors their heritage while inspiring today’s home chefs.
Isotoner
From Functional Comfort to → Modern Connections
LPK revitalized the Isotoner brand identity to modernize its presence while honoring its legacy. The refined identity not only brings a contemporary edge but also deepens emotional resonance with consumers.
Pillsbury
From Familiar To → Fresh + Fun
LPK partnered with Hometown Foods to refresh Funfetti’s seasonal cake mixes and icings, delivering a year-round packaging system that stands out for every major holiday and season.
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Whether you’re transforming your brand, innovating into new categories or searching for white space, LPK can help you grasp the nature and opportunity of consumer shifts, creating strategies that give your brand cultural relevance, kinetic appeal and market growth potential.
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1 周You hit it out of the park with that Franklin refresh!