The latest from DAHLIA+Agency ?? El Gazzette #4 ??
Dahlia El Gazzar ??
Empowering #Eventprofs ?? | Helping event forward thinkers navigate #eventtech waters
Welcome to El Gazzette, a newsletter for event-industry changemakers by DAHLIA+Agency.
FOOD FOR THOUGHT
How A Content Creator Can Transform Your Event
“What event organizer doesn’t want a continuously innovative event with a loyal fanbase and hot and cold-running sponsors? A creator can help get you there.”
IN-PERSON ADVENTURES
Coming to IMEX Frankfurt? Meet with the DAHLIA+Agency team.
We’ll be in Hall 8 / D730 at the IMEX Tech Advisory Hub.
Stop by or make an appointment to discuss your event strategy, marketing, event tech needs and whatever will make you more successful and give you more sanity. :)
And join us at IMEX for Tech solutions: client-focused case studies. Wednesday, 24 May 2023 ?15:30 - 16:15 | Europe/Berlin // IMEX Canyon, Inspiration Hub, Stand 9004, Hall 9.0
IDEAS TO STEAL
What do turtles and $900K in revenue have in common?
It’s all in our latest report authored by the amazing Michelle Bruno and sponsored by Grip. ?
The B2B Relationships report by DAHLIA+Agency explores the surge in pre-scheduled meetings programs and gets to the bottom of why 97% of event organizers say they’d like to increase the number of valuable B2B relationships developed between participants at their events.
WATCH ON-DEMAND
Looking for ideas on how to design pre-scheduled meetings for your events?
Hew from Grip and Dahlia from DAHLIA+Agency delivered a very punchy webinar on how to maximize pre-scheduled meetings, bring value to your event participants and monetize relationship building.
Feel free to share this with your colleagues.
Mine some relationship gold – Get an idea of how much revenue you can generate from pre-scheduled meetings from this pre-scheduled meetings revenue calculator .
New KPIs
We don’t believe in vanilla KPIs or the same old same old, so we’re introducing new metrics and terms for you to consider as part of your event strategy.
ERM – Event Relationship Management
“Event Relationship Management is an emerging discipline for using pre-scheduled meetings to build and monetize relationships.”
领英推荐
— Michelle Bruno, MPC, CEM, CMP , DAHLIA+Agency
ROT – Return on Time
“Time is the new currency and everyone coming to your experiences, events and meetings will be looking at their watch. The value you give them for their time will be priceless. How will you design accordingly?”
— Tim Groot , Grip
ROR – Return on Relationships
“The number one reason people go to events is to see who they will meet, whether it’s old friends and colleagues or new peers, clients, potential customers, partners and affiliates.
There will be a moment where the return on relationships created at an event (even in a chat room on a virtual event) will surpass anything else. It’s not about the number of business cards anymore. And are business cards still a thing? Thinking ??”
— Rachel Stephan, DES, EWD ?? , Sn?ball
Where in the world is (Carmen Sandiego) DAHLIA+Agency?
DES Expert Panel: Virtual | May 11, 2023
IMEX Frankfurt | Germany | May 23 - 25, 2023
Empowering you to make smart #eventtech decisions at the Eventtech Advisory Corner.
[Bizzabo Webinar] Prepare for the AI revolution: tips, trends & strategies for event profs: Virtual | May 24, 2023
Floriexpo 2023 | Fort Lauderdale, FL | May 31 - June 2, 2023
Bringing LinkedIn and branding advice to the event attendees.
Tune in on the Cut the Sh*t. Cue the Genius Show!
Join Dahlia El Gazzar ?? , Liz Caruso and Michelle Bruno, MPC, CEM, CMP every Thursday at 10.30-11.00am EST. Subscribe here and ring the bell for notifications!
Motivational Moment: the need to reinvent yourself
We eventprofs know how hard it is to find your mission, your passion and your why.
Our dear friend, Mariam Naficy , the founder of Minted.com and an amazing woman entrepreneur, was recently the commencement speaker for the graduating class of Northeastern University.
Her stories and her lessons learned are invaluable to all of us, no matter where you’re at in your career.
Here is some of her sage advice:
Answer this question: What is it you plan to do with your one wild and precious life?
Watch out for the turkeys. Continue to reinvent yourself.
ICYMI
Catch up on previous editions of ?? El Gazzette ?? here: