The latest from BOLD!
Bold Strategies, a Harvest Group Company
Bold Strategies helps brands grow faster. We are "Your Complete eCommerce Growth Department," led by proven CPG experts!
Crafting Personalized Commerce & Transforming the Consumer Journey with AI
The Fluid Funnel and personalized commerce are revolutionizing the consumer journey. BOLD's SVP of Client Strategy, Mike Marrinan, explores how advanced data usage and AI integration can morph every consumer interaction into an opportunity for engagement and conversion, moving beyond traditional marketing funnels to a more dynamic and seamless consumer experience. Read on to learn more about building frictionless, personalized consumer interactions. Read More
From Analysis to Action: Using Deep Category Insights to Build Commerce Success
Commerce shifts as quickly as consumer trends and understanding the landscape is crucial for any brand aiming to stay ahead. By analyzing everything from market trends and competitor products to studying customer reviews and keyword searches, we show you how to transform insights into actionable strategies that help you navigate and redefine the commerce landscape. Read More
How to Leverage the Massive Audience Reach of Amazon Prime Video Ads
Amazon Prime Video will have 130.4 million US ad-supported viewers this year, accounting for 57.6% of subscription OTT (over-the-top) video viewers, according to an eMarketer forecast. Discover how you can tap into this vast audience and revolutionize your brand's advertising strategy with Amazon Prime Video's ad-supported subscription. Read More...
Happening Now on BOLD's LinkedIn
As brands prepare for Amazon Prime Day, we asked our LinkedIn followers: What's your favorite promotional tactic to ignite sales on the platform?
1) Coupons
2) Buy X, Get Y
3) Deals (Lightning/Best)
4) Something Else
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