Latest from AI: Gartner Magic Quadrant for AI in CSP Customer Operations, Driving Multi-Content Subscriptions and Dynamics of Customer Engagement

Latest from AI: Gartner Magic Quadrant for AI in CSP Customer Operations, Driving Multi-Content Subscriptions and Dynamics of Customer Engagement

Flytxt included as a Niche Player in Gartner Magic Quadrant

Flytxt has been included as A Niche Player in the 2024 Gartner Magic Quadrant (MQ) for ‘AI in CSP Customer and Business Operations’.

Flytxt's inclusion in the report underscores company's commitment to pioneering AI solutions that address the critical need of CSPs to maximise Customer Lifetime Value (CLTV) across different customer engagement contexts and business workflows.

Gartner clients can access the report from here

*Gartner, Magic Quadrant for AI in CSP Customer and Business Operations, By Pulkit Pandey, Amresh Nandan, Peter Liu, 4 June 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Case Study: How AI helped a Super App drive multi-content subscriptions with personalised recommendations

An African Super App company with more than 35 million subscribers observed that their users are not very active on the app and not using a variety of content services available on the app.

The client harnessed Flytxt's AI to personalise each user's onboarding experience and to recommend relevant content fitting his or her demographic profile, subscription history and app usage patterns. Over the course of the 4-month campaign period, they observed:

  • 18% increase in music streaming
  • 17% growth in news channel subscription
  • 15% improvement in chat activity

To find out how they achieved these impressive results, check out the case study here .


Event Highlights - BFSI AI & Analytics Summit, June 20th, 2024

Flytxt was the AI for CX Partner at the Elets BFSI AI & Analytics Summit held in Mumbai on 20th June 2024.

Sanjay Prasad, VP-BFSI moderated an engaging panel discussion on Changing Dynamics of Customer Engagement: AI, Analytics and Trusted Data Reshaping the Landscape. He also delivered a talk on how retail banks, fintechs, securities and insurance firms can leverage AI to quickly translate customer experiences into business outcomes.

Also, our team had several interesting discussions with delegates from prominent BFSI entities, focusing on how they can improve customer acquisition, digital adoption, customer experiences and upsell/cross-sell with AI-led decision making and contextual customer engagement.


That's all from us for this edition of AI4CX Bytes. You can share your feedback by writing to us at [email protected] .



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