Latest features release - October
At Laava, we are continuously improving our products and technology, with new features, performance enhancements and fixes.
October has been a busy month with a focus around scan location data and webhook data, both of which give customers even better insights via Laava Analytics as well as raising the bar for more powerful rules engines.
We have also focused this month on the distribution of services globally, with a number of marked improvements to performance and caching, providing consumers with a better scan response time anywhere in the world.?
We hope you enjoy these new features and improvements and as always look forward to hearing your feedback and answering any questions!
Powerful New Geolocation Tools
Scan location data is now available in various formats for improved data reporting intelligence, user experiences, and other analytic tools.
The scan data can be used to pre-fill forms such as warranty registrations or competitions with location information from individual scans. This can be useful for customers wanting to perform in-depth consumer behaviour analytics and market segmentation.
More details relating to scan location data can be found in our?developer docs.
Geofencing Rules
A long sought-after feature has been to simplify the ability to "geofence" user scans to change a user experience or trigger an alert. This might include changing the results of a scan based on counterfeiting rules or setting an internal alert for customers that there may be suspicious grey market activity.?
The new scan location data format now makes this feature available and easy to set up.
More Social?
The power of effectively engaging with your consumers across multiple channels cannot be underestimated.?Laava's Digital Experience Builder continues to evolve with the ability now to natively add Tiktok and Pinterest social links.
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Laava Analytic Improvements
In addition to our metadata filters within Laava Analytics, we have added the ability to filter by hook data.?
Hook data can be used to effectively manage any dynamic data that is used on the results screen from your own platform such as product description and SKU specific images.?
Also included are the following additions when you download the scan data:
Global Infrastructure
The team has been hard at work finding ways to further optimise the Laava scanning experience. Large strides have been made over the last month to enhance scan response times globally including the following:
We will be rolling out further upgrades over the next couple of weeks, so expect to see further performance improvements!
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We're here to help
Get in touch with our team at?[email protected]?if you would like to learn more on how to use any new features.
Whether you are already with Laava or considering us for your next connected brand initiative, our experienced and dedicated sales and support teams are here to help.
Time to reconnect?