The Latest In Event Marketing: The Decline of SaaStr Annual
The Decline of SaaStr Annual
75% of sponsors didn’t renew at SaaStr Annual 2024. Discover why key sponsors like Captivate Talent chose not to return.
Feat: Christopher Gannon , Andy Yeo ,
3 Reasons Why Leads Should Not be Your Primary Event Marketing Metric
Leads alone lack context, ignore current customers, and create a superficial success. Learn why they shouldn’t be your primary metric.
How Kate Wolff’s Lupine Rakes in Up to $10 Million Per Year By Thinking Beyond Briefs
Kate Wolff’s Lupine Creative redefines branding by thinking beyond client briefs, infusing philanthropy, and generating $10 million annually.
Feat: Kate Wolff ????? ??
John Mulaney Ripped Salesforce Workers at Dreamforce: Bad News or Brilliant Marketing?
John Mulaney’s controversial performance at Dreamforce has event professionals debating whether it was harmful or a brilliant marketing strategy.
Feat: Rachel Sheerin, CPBA , Julius Solaris , John Pistotti , Elias Puurunen , Jay Siegan , David T. Stevens?, PMED
Day in the Life of Heather Odendaal: How the Event Entrepreneur Mastered Work-Life Balance
Entrepreneur Heather Odendaal mastered work-life balance by delegating, setting boundaries, and prioritizing family while leading Bluebird and WNORTH.
Feat: Heather Odendaal
Klarna Ditches SaaS Platforms Salesforce and Workday, Slashes Headcount in Latest AI Push
Klarna is ending partnerships with Salesforce and Workday, embracing AI, and reducing staff as it prepares for a potential 2025 IPO and future growth.
I sell Laughter as a Service (LaaS) because I believe humor is the key to unlocking the full potential of teams, brands, and revenue growth.
4 个月Great read! Thank you for including me!
Founder, CEO at Lupine Creative | Co-Chair & Co-Founder of Do The WeRQ | Co-Founder LumiTerra | CHIEF Member
4 个月Love this! Thanks for including me!
Host of "Return on Wellness" | Wellness Architect | Award Winning Keynote Speaker | 6x Fittest Male #EventProf
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