Latest Digital Marketing Trends 2022

?

COVID -19 pandemic has affected every aspect of our lives and businesses too. Lockdowns have been affecting businesses very badly. Therefore shifting to a digital environment is the only available option to survive for many businesses.

More and more companies have to shift their businesses online and formulate some good digital marketing strategies to retain their current customers, gain new customers, generate revenue, and grow the business.

Here are #Top5 digital marketing trends for 2022

1. AI-Powered Optimization

Artificial Intelligence is a great technology that is widely used in many services like search engines, chatbox, creating good content, and many more. It gives power to the marketer to gather information about customer behavior, campaign performance, analytics, etc. With the correct use of AI and data collected by AI, the marketer can provide a great customer experience along with personalized content.

According to a survey conducted by PWC, from over 1000 US-based companies,52%increased? their AI adoption plan and the main benefit include:

AI is very useful for E-commerce businesses it helps to show personalized products to consumers, based on their customer behavior, taste, and preferences.

EX: Jasper, for content creation, is an example of creating great and original content. Top SEO experts also recommend Jasper to write blog posts and copywriting.

Businesses adopting AI now will be able to achieve heights of growth and cut down staffing costs.

2. Chatbots

Chatbots use AI technology to provide automatically generated human-like messages to website visitors.

?Many customers prefer interacting with a chatbot as they are great problem solver, have 24x7 access, gives answer accurately, and are responsive.

It provides great customer service.

- ? Survey conducted by Insider Intelligence, predicts that consumer retail spending via chatbot worldwide will reach $142 billion- up from just $2.8 billion in 2019

- ?Jumper Research predicts that e-commerce transactions via chatbot will reach $112 billion by 2023.

- ?Uberall has found that 80% of consumers have a positive experience with chatbots.

For a positive customer experience, businesses should introduce chatbots to their website and apps.`

3. Social Messaging Apps

Social messaging apps like Whatsapp, Wechat, FB Messanger are another execution of conversational marketing.

Customers want a business presence on these social messaging apps as it is the easiest way to interact with them. It helps businesses to boost sales, regain potential customers, timely delivery of information, and customer assistance.

- ? Top 3 social messaging apps Whatsapp FB messenger and Wechat have 4.5 billion users combined more than Facebook and Youtube.

?

4. Voice Search

Voice search was introduced in 2011. Recently many devices like SIRI, Alexa, Bixby, Google home come with a voice search feature that helps the user to search queries with a voice search feature.

According to Google’s CEO Sundar Pichai, 20% of voice search queries are done by voice search.

- Around 1 billion voice searches take place in a month.

- 58% of consumers used voice search to find local businesses and information related to them.

- 40%of adults use voice search on daily basis.?

Nowadays many companies also provide audio content for purpose of brand awareness.

Voice search optimized content provides an opportunity to reach new customers, nurture existing customers and improve the ranking of businesses.

5. Visual Search

Visual Search is a new technology where user can click or upload an image into the search bar and gets information related to it.

- Google Lens is a visual search engine it allows you to search what you see, you can scan and translate text, you can search apparel and find out from where to buy it, you can even identify the breeds of animals and plants.?

- Pinterest also allows users to click a photo of an item and search from where to buy it online, search for similar products also.

Since the launch of their visual search feature, they have seen a 140% growth in lens usage.

Brand should focus and put the effort into making customer-centric content and improving customer experience.

For everyone in the field of digital marketing, change is an integral part but one should keep looking ahead stay motivated, adopt new technologies, and make new customer-centric strategies to keep an edge over competitors.???

???