Latest digital marketing news, your ABM checklist, Modern ranked top agency and tackling tech strategy
As H1 comes to a close, it's time to evaluate strategy performance and explore new opportunities for the remainder of the year. With new privacy laws, content formats and AI implementation across digital platforms, there's a lot to consider. ?
DIGITAL
Fresh insights to keep you ahead in The Digital
The next instalment of The Digital is here. Whether you're aiming to improve your SEO, take advantage of emerging formats, or stay ahead of the curve in digital marketing, The Digital's insights are your key to success. Uncover recent revelations about Google's SEO rankings and LinkedIn's experimental video formats. Learn how AI is impacting creative processes and how privacy laws are changing the game.
?STRATEGY
Unleash ABM, your 3-point checklist
A lot weighs on selecting the right go to market strategy. The potential impact will span months, even years and so getting it right is key. When it comes to selecting ABM as an approach, The Modern Curve of Return supports you in your decision making, identifying the number of accounts to target based on desired sales value. Find out more and get started with your ABM 3-point checklist.
NEWS
Modern ranked as top UK agency
This month the 2024 B2B Marketing Agencies Benchmark Report was released, recognising Modern as one of the leading ABM specialist agencies in the UK. Modern ranked 11th in the ABM category and 55th overall. Modern focus on leveraging data and technology to orchestrate transformational ABM programmes that are scalable. Chat to us and see what this could look like for you. ?
OUR THINKING
Strategy before technology. Always.
With shiny new tools and AI platforms appearing daily, it's easy to derail your marketing technology strategy in a bid to feel like you're keeping up. But at Modern, our mantra 'Strategy before technology' is ringing truer than ever amongst the sea of new technology. Uncover Modern's approach to putting strategy first and consider the integration multiplier to maximise your results.? ?
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