Latest Crucible Masterclass Offers Marketing Insight

The most recent Crucible masterclass was hosted by Jenny Cross and the team at Cross Productions.

Crucible is De Montfort University Leicester’s (DMU’s) award-winning business incubation programme, supporting start-up businesses to hone their ideas and grow.

Jenny has more than 20 years of sales and marketing experience, and has worked with start-up companies through to global household brands, building strategic marketing campaigns that support growth.??

Day one of the masterclass focused on creating a marketing strategy, highlighting key actions that would generate interest and retain customers. Analysing the customer journey, Jenny pointed out different tactics to align with customer desires at different points.

Jenny also covered SEO, exploring how Google ranks websites and what can be done to rank higher. Sharing live Google Analytics insights for the Cross Productions website, Jenny offered insights into what has caused these numbers and how the data can be used going forwards.??

The second day was led by Kerry Smith and Becky Day from Cross productions, and was dedicated to creating and sharing content, including blogging and using social media successfully. Covering tips and tricks of the trade to create a content plan, raise rankings and maximise appeal to target audiences, while building the authority of a website.

Attendee Alexandra Gemmell , who is a Marketing and Fundraising Assistant at Charity Link, commented:

“I found the workshop very interesting, engaging and insightful. The sessions flowed very nicely and Jenny Cross was an excellent speaker. The workshops were also well organised by DMU and I am grateful I had the opportunity to attend.”

Matt Fowler DipPFS , Financial Planner at Peak Financial Partners also attended the masterclass, and commented:

“As a Business Owner I'm always keen to network and develop my knowledge, and will often get lost in the scroll on Eventbrite! Some events can be all talk and little substance...the DMU Crucible Masterclass: Marketing and Social Media, most certainly wasn't that! This two-day Masterclass delivered in partnership with Cross Productions was two days very well invested”

The next Crucible Masterclass scheduled for 14 and 15 December will be led by Gemma Ryan from Little IP, and will focus on Intellectual Property. Find out more and book your space here .