Last Week's Updates - New Video Ad Templates In Google Ads, Youtube's New Features For Shopping, Audio And Streaming, New Features For TikTok LIVE

Welcome! We have gathered a bunch of exciting and all-important news from the universe of digital marketing. This week we're talking about New Video Ad Templates In Google Ads, Youtube's New Features For Shopping, Audio And Streaming New Features For TikTok LIVE, and more. All news for this week you can find on our website.

So, let's start with New Video Ad Templates In Google Ads.

?? New Video Ad Templates Available In Google Ads For The Holidays

Google Ads helps companies prepare for seasonal events. With Google Ads, advertisers can now choose from a variety of video templates with different seasonal themes. Themes are related to, for example, Christmas, Cyber Mondays and Black Fridays.

Ads with video can be implemented in Performance Max campaigns, Video action campaigns, or App campaigns.

Source:?Google Ads Instructions

One of the most interesting updates relates to audio ads on Youtube. Let’s talk about YouTube’s novel announcements.

?? Youtube's New Features For Shopping, Audio And Streaming

YouTube announced three new ways for advertisers to reach their target groups better. The three new features are related to shopping, audio, and streaming.

Streaming

YouTube is launching a new service called Moment Blast, which allows ads to appear on YouTube Select content on connected televisions (CTVs) and other devices, plus a Branded Title Card and optional Masthead placement. Ads get a front-row placement during streams, such as sporting events, movie releases, or product launches.

Shopping

According to YouTube, consumers are more confident about products they find on YouTube compared to products found on other platforms. For this reason, YouTube is expanding the places where product advertisements can be shown.

Previously, Youtube has expanded product feeds to Shorts videos. Including product feeds in active video campaigns would seem to be a promising option for the advertiser, as YouTube found that active video campaigns with product feeds increased conversions on average by more than 70% compared to campaigns without product feeds.

The product feed also expands to Discovery ads. Soon, product feeds will also include local offers, allowing brands to show their product availability in real-time in Google Merchant Center. This quarter, content producers will also have the opportunity to tag products in videos and Shorts.

Audio

Audio ads are now available worldwide in Google Ads and on the Display & Video 360 platform. Both music and podcast listeners can be reached with audio ads on Youtube. It is also possible for the advertiser to limit the targeting of the ad to only podcast listeners, if desired.

Source:?Google Ads & Commerce Blog

Now, let’s move into a piece of news from another social media platform, TikTok.

?? New Features And Updates For TikTok LIVE

TikTok LIVE feature enables content creators to connect with audiences in real time, and now TikTok is working to improve it.

TikTok recently updated its Multi-Guest feature to allow creators to LIVE with up to 5 guests using a grid or panel layout and change various settings in LIVE mode.

TikTok also makes changes and improvements to ensure a secure platform. Starting November 23rd, a user must be at least 18 years old to host LIVE. Additionally, those 16 years of age or older may send direct messages, and those 18 years of age or older may send virtual gifts or use monetization features.

TikTok is also planning to release a feature in the coming weeks that will allow content creators to choose whether they want to reach only an adult audience in their LIVE broadcast.

TikTok is rolling out a new feature that sends reminders to people who use a keyword filtering tool to limit inappropriate comments when hosting a LIVE. This feature suggests new keywords to consider adding to the filter list.

Source:?TikTok News

Thank you for reading our article to the end! Learn about all this news and more in our weekly digital marketing roundup! All news for this week you can find on our website.