Last Week's Updates - New Chat Feature in Google Shopping, New Analytics Integrations & Instagram Advertising Tools

Welcome! We have gathered a bunch of exciting and all-important news from the universe of digital marketing. This week we're talking about New Chat Feature in Google Shopping, Integration and New Google Tagging Coverage, Instagram Advertising Tools, and more. All news for this week you can find on our?website.

So, let's start with New Chat Feature in Google Shopping.

?? A New Chat Feature Under Testing In Google Shopping

A new chat feature has been reported to appear in product search results in Google Shopping. It is either a new test by Google or the advertising giant has spun up a new functionality.

Whether it’s a testing or a new permanent feature, it was noticed by?Saad Alikhan?, who posted on Twitter about it.

Now when the discussion revolves around Shopping Ads, it's relevant to highlight some of their benefits which are:

1. Better leads?- As a result of seeing product information in the ad, consumers are more likely to make informed purchase decisions, which results in a higher purchase probability.
2. Simple Campaign Management for Retail?- Shopping Ads display the information that the advertiser has added to their Merchant Center instead of keywords. The product selection can be viewed directly in Google Ads, and the products you desire to advertise can be selected from it.
3. Wider visibility?- There is a chance that several Shopping Ads from an advertiser may appear as a result of a certain user search. Additionally, text ads and Shopping Ads may appear simultaneously in search results.
4. Effectiveness of reporting and competitive information?- The advertiser can view with any degree of accuracy how the products are performing, for example, based on clicks. In addition, competitor data can be viewed, which can be used to find new growth opportunities.

Source:?Tweet of Saad Alikhan?,?Google Ads Help

Google has changed the new Tag coverage summary. ?Let's look at the new Analytics integration in more detail.

?? Google Tag Integration And New Tag Coverage Summary

Tags are a prerequisite for measuring everything related to advertisements and websites. Despite the vital importance of these site-wide tags, installing and managing them has been challenging, requiring technical understanding and a separate management platform such as Google Tag Manager.

In order to facilitate the entire process of setting up tags, Google has previously released a single reusable tag, which enables a more versatile use of Google products and different accounts without changing the website's code.

In addition to this, Google has also made other changes with the purpose of making measurement easier and increasing transparency. One of these is the new Tag coverage summary, which can be used to review the following information from the website:

Not tagged: pages where the Google tag has never been loaded No new activity: pages that have previously loaded a Google tag but not in the last 30 days Tagged: pages with a Google tag loaded in the last 30 days

In the near future, Google will integrate the Google tag into Google Ads and Google Analytics. In this case, the tag can be specified directly within the account set up or conversion specification.

Good news for users of popular CMS or website builders - the Google tag can be installed directly on the entire site through them without manual code editing.

More about Google tag, its set up and Tag coverage summary?here?.

Source:?Ads & Commerce Blog

And finally, the third important news about new tools for Instagram Ads.

?? New Surfaces And Tools For Instagram Ads

As part of its efforts to improve reach, Instagram is testing new surfaces and tools for ads. Recently, Instagram introduced various advertising options for brands to share their stories and boost their business.

New options consist of:

Optimizing music for Reels ads:?Instagram publishes free songs from the Meta Sound Collection which can be used in Carousel Ads on Reels. You can choose the song yourself, or you can give the power of decision to the application, which chooses the best song based on the content.

Ads on Explore home and profile feed:?ads begin to appear in Instagram's Explore home (the grid). Instagram is testing profile feed ads for public and non-teenager accounts.

Multi-advertiser ads reinforced with AI:?these ads make businesses discoverable by shoppers who have viewed relevant business content in their feeds. In response to a person's engagement with an ad, Instagram uses machine learning to recommend ads from other companies that may be of interest to the user.

AR ads:?an open beta version of AR ads is currently released, available in both feed and stories, providing immersive augmented reality functionality for ads.

As a place where people connect with their passions, Instagram aims to create new ways for users to find inspiring content.

Source:?Instagram Announcement

Thank you for reading our article to the end! Learn about all this news and more in our weekly digital marketing roundup! All news for this week you can find on our?website.