Last Week's Updates - New AI-powered Video From Google, Visual and Interface Improvements on Youtube and LinkedIn's New Features Against Spam Accounts

Welcome! We have gathered a bunch of exciting and all-important news from the universe of digital marketing. This week we're talking about new AI-powered video from Google, Visual and Interface improvements on Youtube, LinkedIn's new features against Spam Accounts, and more. All news for this week you can find on our website.

Let’s move onto the first piece of news about new AI-powered video ad Production Tool.

?? New AI-powered Video Ad Production Tool From Google

Since 2019, Google has been testing a tool that allows you to easily convert longer videos into shorter bumper ads. Now, the tool called "trim video" has been released, and it allows advertisers to shorten longer videos to six seconds.

Trim video uses Machine Learning to simplify the creation of bumper ads by identifying the key points of a long video and turning them into a shorter video ad. The tool also contains a few editing features that can be used to edit the final result produced by machine learning.

You can use both YouTube videos (using a link) or videos from the Google Ads library as the input for Trim video.

More about Bumper Ads

A?bumper ad?is an ad format that is best suited for broad reach and for presenting memorable content.

These video ads are up to 6 seconds long and appear on YouTube videos and on the websites and apps of Google's video partners. Ads appear either before, after, or in the middle of the video. Due to the short duration of the bumper ads, they cannot be skipped.

Bumper ads support brand awareness and reach campaign goals.

More detailed instructions on how to use Trim video can be found?here?.

Source:?Google Ads Help

To improve the use of the platform, YouTube introduces new visual and interface-related updates. The updates will gradually become available to all users starting on October 24. Next, let's go through the new features in more detail.

?? Youtube Presents Visual And Interface-Related Improvements

Ambient Mode

Youtube has released ambient mode - a lightning effect, with the help of which the warm colors of the video are also transferred to the background color of the application. Ambient mode received a positive reception among platform users during the testing phase, so it's no wonder that the feature has now been released.

Ambient mode is available on the web and mobile and is automatically enabled when the user activates the dark theme. The new mode is also available for video playlists. To disable the ambient mode, first go to settings, then click on the ambient mode, and then disable the mode.

YouTube has also made the dark theme even darker so that the colors of the videos are better highlighted. The new dark mode is available on the web, mobile, and smart TVs.

Button Changes

The links in the video descriptions become buttons. The subscribe button also has a new look thanks to the new shape and color as the button is now black and white instead of red. The like, share and download buttons have also been designed in a new, less disturbing way for the viewer.

Pinch-to-zoom Feature

YouTube's new?zoom feature?lets iOS and Android users zoom in on videos for a closer look at details. Now, a similar closer inspection of images is also possible in videos. The improvement is certainly useful, for example, for various product launch videos, because the exact details of the product may be of great interest to the viewers.

Precise Seeking

With the help of?precise seeking?, a certain part of the video can be easily found. You can find the exact part of each video by simply dragging or swiping up in the video player, and the video will appear as a row of thumbnails. This feature is available on desktop and mobile.

Source:?Youtube Official Blog

Given the rise of spammers, LinkedIn is improving user authenticity verification as the platform releases new features to combat spam accounts. Let’s talk about it in more detail.

?? LinkedIn's New Features Against Spam Accounts

As the number of social media channels accessible to users grows, so do the opportunities for spam accounts.

LinkedIn is improving user authenticity verification as the platform releases new features to combat spam accounts. The new features, with a goal of detecting the fake accounts, include:

A new "About this profile" element, which tells about the time the profile was created, when it was updated and if the account has a registered phone number or email.

LinkedIn uses a new deep learning model to identify fake accounts with AI-generated profile pictures. Thanks to the increase in computing power of machines and the development of models, deep learning is nowadays really capable in image recognition, for example.

A warning is added to suspicious messages, with the aim of stopping suspicious content. Users may be warned about such messages and have the possibility to report such messages to the platform.

Source:?LinkedIn Official Blog

Thank you for reading our article to the end! Learn about all this news and more in our weekly digital marketing roundup! All news for this week you can find on our?wesite