Last Week's Updates - Google Аdds a New Section to its Anti-Spam Policy, New Audience Insights Tool from TikTok, New AI-Technology from Meta

Welcome! We have gathered a bunch of exciting and all-important news from the universe of digital marketing. This week we're talking about new section in Google's anti-spam policy, new Audience Insights Tool from TikTok, new AI-Technology from Meta and more. All news for this week you can find on our website.

First, let’s talk about new section in Google's anti-spam policy.

?? Google Is Adding a New Section To Its Spam Policies

Google is adding a new section to the general spam policy of Search, called Policy circumvention. Google's spam policies aim to protect users while also improving search results quality.

According to the policy, actions aimed at bypassing the spam or content policies of Google search can be punished by restricting or removing Eligibility for some of search features (e.g Top Stories, Discover).

Source:?Google Search Central

Next, let's’ shift our focus to TikTok

?? New Audience Insight Tool from TikTok - What Your TikTok Audience Is Up to?

TikTok is releasing a new tool, Audience Insights to assist businesses in better customer understanding. With the new tool, advertisers can deep dive into audience insights.

With the help of the global tool in TikTok Ads Manager, advertisers receive useful information about what their audience is doing on TikTok and thus the creation of paid advertising and organic content gains valuable data-based cornerstones.

Audience Insights has multiple use cases, as listed below:

Finding new insights for campaigns

Audience Insight contains information about the top 10 favorite hashtags of your TikTok audience. You can also filter your audience based on hashtag interactions, Creator categories, and engagement.

With the help of the tool, you can access information related to Custom Audiences, such as audiences that have interacted with your content or audiences downloaded via a customer file.

You can also group your audience based on, for example, language or country

Learning about the audience

Through the tool, advertisers get comprehensive information about their audience - their interests, behavior, age, gender and geographic distribution.

Finding inspiration for targeting and strategies

Discover new audiences alongside old and traditional ones. The current audience you are targeting may also be interested in even surprising topics that can be included in the targeting.

Familiarizing yourself with the most popular hashtags and topic categories

Which hashtags or topics are your audience most interested in? Grab this information from Audience Insight to improve both your paid and organic content.

Source:?TikTok for Business

And last, we have some news about Technology.

?? Meta Presents a New AI system Using Strategic Reasoning to Solve Problems

CICERO, the first artificial intelligence (AI) agent to obtain human-level performance in the popular strategy game Diplomacy, has been released by Meta. In Dimlomacy, players communicate with one another in order to find a mutually acceptable way to achieve common goals.

Diplomacy is clearly much more difficult than previous games won by AI (compared to humans), as it requires its players to understand the motivations and perspectives of different individuals, on the basis of which plans and strategies are formed. Furthermore, one must be able to use language in such a way that people can form alliances.

CICERO is based on strategic reasoning and NLP (natural language processing), which in short means machine-based methods used to analyze, understand and produce language, which in turn utilizes Machine Learning. Meta facilitates further development, research, and refinement by making CICERO an open-source technology. The CICERO project illustrates how deep learning can partially or fully automate more and more difficult tasks.

Source:?Meta News

Thank you for reading our article to the end! Learn about all this news and more in our weekly digital marketing roundup! Our website contains all of this week news.